Bell Mitsubishi Blog

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New Mitsubishi Motors President Has Been Announced

MitsubishiEffective April 1st, there a new Mitsubishi Motors president is stepping up. Fred Diaz is replacing Ryujiro Kobashi as President and CEO of Mitsubishi Motors North America, Inc. We at Bell Mitsubishi are thrilled to hear this news and what it means for the company.

Diaz has spent 29 years in the automotive industry, including various roles in customer relations, marketing, and sales. Kobashi will return to Mitsubishi Motors’ headquarters in Tokyo to serve a crucial role in overseas sales. He spent four years at the head of MMNA and played a key role in its recent growth and achievements.

Chief Operating Officer Trevor Mann stated, “The United States is a strategic market for Mitsubishi Motors in our Drive for Growth plan. With his in-depth background and experience in North America, Fred has a strong ability to proactively engage with Mitsubishi Motors’ dealers and customers as we aim to expand our dealership network, enhance our brand, and drive sales growth.”

This exciting announcement comes on the heels of MMNA surpassing a 100,000 sales milestone for 2017 calendar year. Such sales results make Mitsubishi Motors the fastest growing non-luxury brand in the United States thanks, in part, to the release of the all-new Eclipse Cross crossover.

With Diaz as the head of the company and even more new models being released, including the Outlander PHEV, 2018 is set up to be an even better year than 2017.

Information on New Mitsubishi Connect Android Auto Apps Being Added

Mitsubishi Technology

If you drive a new Mitsubishi, it may be equipped with Android Auto™, which gives you access to a world of digital tools.

Android Auto™ is a safer way to use certain smartphone features in your car and minimize distractions. This interface allows you to use certain smartphone apps directly on the Mitsubishi Connect screen. Listen to your favorite music, get directions, and send messages all with your voice and while keeping your phone stowed away.

Use Google Assistant on Android Auto™ so you can keep your hands on the wheel while still accessing your apps. Press and hold the voice control button on your steering wheel or say, “OK, Google,” to activate the voice commands and access your favorite apps.

Currently, Mitsubishi Connect Android Auto Apps include Spotify®, TuneIn, Stitcher™, Threema, Amazon Music, iHeartRadio, Audiobooks by Audible, and Google Maps, just to name a few. When you access Google Maps, for instance, you can get real-time traffic alerts, find a faster route, and avoid speed traps. Alternatively, you can use the Waze navigation app to find a new restaurant.

There are new apps added to Android Auto all the time. Some of the latest additions include WhatsApp, Skype, Textra, and Google Play Music.

To see how Android Auto™ works or see which Mitsubishi models are compatible with Android Auto™, contact us at Bell Mitsubishi.

A Brief History of Mitsubishi Motors

History of Mitsubishi Motors

We at Bell Mitsubishi are proud to represent a company with such an influential, important automotive history. Not sure where your favorite brand comes from? Check out this brief history of Mitsubishi Motors.

We at Bell Mitsubishi are proud to represent a company with such an influential, important automotive history. Not sure where your favorite brand comes from? Check out this brief history of Mitsubishi Motors.

  • 1870s: In 1870, the company Tsukumo Shokai separated from the Tosa Clan, and in 1873, the name was changed to Mitsubishi Shokai.
  • 1914: Mitsubishi’s iconic three-diamond trademark was registered.
  • 1921: Mitsubishi established Mitsubishi Internal Combustion Engine Manufacturing.
  • 1937: Mitsubishi developed a prototype of a four-wheel-drive passenger car for military use.
  • 1960: After several innovations in the 1940s and 1950s, Mitubishi’s own Shin Mitsubishi Heavy-Industries created the Mitsubishi 500 compact four-wheel passenger car.
  • 1973: Mitsubishi launched its iconic Lancer car in the same year that its Galant 16L HT GS won the 21st East African Safari Rally.
  • 1983: Mitsubishi Motors Corporation, Heavy Industries Corporation of Malaysia, and Mitsubishi Corporation jointly formed a national car business.
  • 1988: Mitsubishi began production of its famous Eclipse model.
  • 1996: Mitsubishi established a research and development company here in the United States.
  • 2003: Mitsubishi Motors North America took its passenger car business to North America.
  • 2009: The innovative i-MiEV won the Car of the Year Japan’s “Most Advanced Technology” award.

Mitsubishi’s history is full of exciting moments, but its future here in the US and throughout the world has even more in store.

2018 Mitsubishi Eclipse Cross Arrives at Bell Mitsubishi

2018 Mitsubishi Eclipse Cross

After much anticipation, we are proud to announce that the new 2018 Mitsubishi Eclipse Cross is available here at Bell Mitsubishi.

After much anticipation, we are proud to announce that the new 2018 Mitsubishi Eclipse Cross is available here at Bell Mitsubishi. The very first shipment of Mitsubishi Eclipse Cross models arrived on the West Coast last month and began distribution to Mitsubishi dealerships across the country, including here in Rahway, New Jersey.

The 2018 Mitsubishi Eclipse Cross is the second all-new model to join the Mitsubishi lineup in just a matter of months. Late last year, the all-new 2018 Mitsubishi Outlander PHEV arrived on our lot at Bell Mitsubishi.

The new Eclipse Cross is a compact CUV that packs a powerful punch from its 1.5-liter direct-injection turbo-engine. Available in a wide range of fun colors like Red Diamond and Octane Blue Metallic, the Eclipse Cross aims to stand out from the competition. Key features like the dual-pane power-sliding panoramic roof, the seven-inch smartphone link thin display audio with touchpad controller, heated rear seats, MITSUBISHI CONNECT, and the Head-Up Display help it in that mission.

“2018 represents an exciting next chapter for Mitsubishi Motors, and the all-new Eclipse Cross is a large part of that story,” remarked Don Swearingen, executive vice president and chief operating officer, MMNA. “The Eclipse Cross builds on the strong Mitsubishi heritage of automotive performance, technology and fun-to-drive dynamics revived in a CUV. We’re excited to add the Eclipse Cross to our established CUV lineup and know it will continue to fuel the brands current sales momentum.”

If you’re interested in what this new crossover has to offer, test drive the 2018 Mitsubishi Eclipse Cross at Bell Mitsubishi.

Mitsubishi Considered Fastest Growing Non-Luxury Car Brand in 2017

Non-Luxury Car Brand

Mitsubishi Motors recently became the fastest growing, non-luxury car brand in the United States in 2017. The Japanese carmaker saw a year-over-year sales increase of 7.7% in 2017.

Mitsubishi Motors recently became the fastest growing, non-luxury car brand in the United States in 2017. The Japanese carmaker saw a year-over-year sales increase of 7.7% in 2017. This increase makes last year the fifth year in a row that the brand has gone up in sales.

“2017 was a challenging year for the industry,” said Don Swearingen, executive vice president and chief operating officer for Mitsubishi Motors North America. “Mitsubishi’s CUV lineup posted banner sales, up 15% over 2016.”

The three-row Mitsubishi Outlander had its best sales year ever in 2017. It sold a total of 35,310 vehicles, which was an increase of 32.9% over 2016. The Outlander Sport, which is the Outlander’s smaller, sportier sibling, also saw a big December sales month with an increase of 47.1% over December 2016, and a total of 33,160 sales.

For 2018, it doesn’t look like these sales will slow down much. With the Mitsubishi Outlander PHEV delivering SUV capabilities and EV fuel economy and the all-new 2018 Eclipse Cross joining the crossover lineup, Mitsubishi is positioned to continuing selling well in the new year.

You can see the all-new Eclipse Cross at Bell Mitsubishi starting in March. Until then, come check out the Outlander PHEV which has just arrived at our showroom here at Mitsubishi Motors.

Fun Activities Around Elizabeth, NJ to Enjoy This Spring

Elizabeth, NJ

While Elizabeth, NJ has a small-town feel, it’s only a 30-minute train ride away from New York City. With this kind of access, there’s no doubt that there are a ton of fun activities in and around Elizabeth, NJ.

We here at Bell Mitsubishi are very lucky to serve an area like Elizabeth, NJ. While this town has a small-town feel, it’s only a 30-minute train ride away from New York City. With this kind of access, there’s no doubt that there are a ton of fun activities in and around Elizabeth, NJ that are will help you stay busy all year round.

If you’re interested in horseback riding, you will want to check out the Union County’s Watchung Stables. These stables not only offer lessons, but also allow you to rent the gear that you’ll need to have a pleasant ride on one of their bridle paths.

For those that are looking for a sporty thrill, head off to the Big Apple to witness a game. The MetLife Stadium is also about a 30-minute drive from Elizabeth, making it a convenient spot for football fans to reignite their passion for the game; this venue also hosts occasional concerts, so make sure to check out the event schedule here.

Elizabeth is also a great site for history-oriented fun. Take a day trip to Trenton or Morristown, both of which were major cities involved with the American Revolution.

For a low-key adventure, head out to one of the many New Jersey beaches to bask in the sun and enjoy playing in the sand with your family.

If you need even more suggestions for spring pastimes in the area, call or visit us at Bell Mitsubishi for our recommendations.

Mitsubishi 2017 Sales: More Than 100,000 Vehicles Delivered, Five Straight Years of Growth

Mitsubishi 2017 SalesThe fastest-growing non-luxury automotive brand in the United States last year was Mitsubishi, earning the title with a 7.7% increase in sales from 2016 and a grand total of 103,686 vehicles delivered. Mitsubishi 2017 sales also marked five consecutive years that sales have grown year-on-year.

“2017 was a remarkable year for Mitsubishi as we continued our rebuilding effort and posted another year of sales growth. In just five years, Mitsubishi sales have increased nearly 80%, and we’re doing that with fleet sales that are lower than industry average,” said Don Swearingen, executive vice president and chief operating officer, MMNA.

The most key component of Mitsubishi’s success was the Outlander, which benefitted from strong sales momentum throughout the year to finish the year up 32.9% at 35,310 delivered. Helping to polish off the year with a record December was the Outlander Sport, which finished the year up from 2016 at 33,160 delivered.

“Mitsubishi’s CUV lineup posted banner sales, up 15% over 2016. Customer demand for these vehicles is as high as it has ever been due to a combination of style, technology, performance, and value,” Swearingen added.

December also marked the launch of the long-awaited Outlander PHEV, which—combined with the arrival of the Mitsubishi Eclipse Cross crossover later this year—should help Mitsubishi net its 6th straight year of growth in America and maintain its title as the fastest-growing non-luxury brand in the United States.

“While we’re excited for the success the brand achieved in 2017, we’re hitting the ground running in 2018 with the launch of two new CUVs,” said Swearingen. “The highly anticipated Outlander Plug-in Hybrid Electric Vehicle (PHEV) just began shipping to our dealers, and the all-new Eclipse Cross will arrive in showrooms in March. These two new vehicles, combined with the Outlander and Outlander Sport will give Mitsubishi a family of CUVs that is unmatched in the industry.”

If Mitsubishi 2017 sales—and sales from the four years prior—are any indication, 2018 should be a banner year for the brand. You can be a part of it by stopping into Bell Mitsubishi to see what makes the 2018 Mitsubishi Outlander, Outlander Sport, and Mirage some of the most fun and functional vehicles on the road today.

New 2018 Outlander PHEV Design Has Fast-Charging System

2018 Outlander PHEV Design

The 2018 Outlander PHEV design is sporty, efficient, and—above all—it’s high tech. The latest version now comes with the CHAdeMO fast-charging port.

The 2018 Outlander PHEV design is sporty, efficient, and—above all—it’s high tech. The latest version of Mitsubishi’s iconic plug-in hybrid vehicle now comes with the CHAdeMO fast-charging port. One of the major setbacks of owning a plug-in vehicle (whether hybrid or all-electric) is the charge time. However, the latest Outlander PHEV lets you recharge in approximately 20 minutes.

The Outlander PHEV charges the 12kWh battery in an incredibly quick time, though you can still charge with an old-fashioned 110V outlet if you prefer. The CHAdeMO fast-charging port technology is typically seen on hybrid-electric models that cost over $75,000, which makes the Outlander PHEV considerably more competitive thanks to its affordable pricing.

Most drivers who have shorter commutes—less than 40 miles roundtrip—can use the Outlander PHEV for a gasoline-free drive to and from work. Overall electric usage could account for the majority of the car’s energy consumption.”

For drivers looking for a practical way to go green, the new Outlander PHEV may be the right option. Thanks to the CHAdeMO charging system you don’t need to wait around all day for energy; however, there’s always reliable gasoline power when you need it. Visit Bell Mitsubishi to learn more about the Outlander PHEV.

Make Your Yuletide Bright with These Staten Island Holiday Events

Christmas Events

 

Celebrate the season with these engaging Staten Island holiday events perfect for you and your family, courtesy of Bell Mitsubishi.

Attend the Theatre

Add a little culture to your Christmas traditions by going to see a holiday-themed play. On Staten Island, the St. George Theatre is putting on The Christmas Show for the 14th year in a row, while Little Victory Theatre features the old favorite, Miracle on 34th Street.

 

Christmas in Richmond Town & Traditional Tree Lighting

Join the people of Richmond Town for this annual ceremony on the first Sunday in December, in which the Historic Village is outfitted for Christmas. The tree-lighting ceremony begins at 5pm, but the festivities continue throughout the night.

 

Candlelight Tours at Historic Richmond Town

For an admission fee of $24 per guest ($12 for children 12 years old and under), these guided tours provide insight into over 300 years of holiday traditions in America, evoking a sense of nostalgia for the festive traditions over the years.

 

Cool School Holiday

Head to the Staten Island Children’s Museum on December 26th to witness the Cool School Holiday event. Not only is this festivity free, but it will captivate you and your family with educational fun all day long.

 

If you’re looking for ways to get into the Christmas spirit, these Staten Island holiday events are sure to satisfy.

The Enchantingly Affordable 2018 Mitsubishi Outlander Sport

2018 Outlander Sport
When Mitsubishi launched the current generation of the Outlander Sport, it quickly become one of the best-selling vehicles in the brand’s lineup. Why? Families were attracted to its low price and many practical, convenient, and fun features. In short, it made a perfect affordable family ride for everyday errand-running and long road trips. The new model year elaborates on this successful make. Whether you’re looking for safety, technology, or just a reliable car, the new 2018 Mitsubishi Outlander Sport has you covered.

 

The Outlander Sport is equipped to accommodate five passengers. Its concise, lightweight build affords it a more athletic appearance and agile handling that aims to please both on- and off-road. It achieves up to 30 mpg on the highway, and offers advanced safetyperks including Forward Collision Mitigation and Lane Departure Warning.*

 

In addition, the Mitsubishi Outlander Sport features a standard seven-inch touchscreen that comes with options like Apple CarPlay™, Android Auto™, and Bluetooth®.

 

This affordable family ride makes an all-around excellent family hauler thanks to its array of advanced features. The 2018 Mitsubishi Outlander Sport is available now at Bell Mitsubishi. Come check it out for yourself; we’ll be more than happy to set you up with a test drive.

 

*EPA mileage estimate. Actual mileage may vary.

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