Bell Mitsubishi Blog

1500 Route 1 S Rahway, NJ 07065

New Mitsubishi Marketing Campaign Features Rapper Harry Mack

One of Mitsubishi’s latest vehicles — the Eclipse Cross — is getting a fun and contemporary marketing campaign. The 2018 Mitsubishi Eclipse Cross was designed to be sporty, sleek, and appealing to a young demographic, and Mitsubishi extended this feeling to the vehicle’s video ads. Called the “Harry Mack Freestyle Test Drives,” the new marketing campaign features rapper Harry Mack as he delivers information about the Eclipse Cross by freestyling.

When asked about the collaboration, Harry Mack commented, “The idea of applying my freestyle skills to the test-drive concept appealed to me right away,” citing that he felt the campaign challenged him creatively.

In addition to appealing to a younger demographic and taking advantage of the Eclipse Cross’s fun reputation, Mitsubishi believes that Harry Mack’s freestyle rapping will be catchy enough to stick in television viewers’ heads — which will, in turn, keep them thinking about the Mitsubishi Eclipse Cross.

The ad campaign featuring rapper Harry Mack happens to coincide with Mitsubishi’s Summer Season Pass Sales Event, which offers potential customers incentives when they purchase the Mitsubishi vehicle that best suits their lifestyle and needs. The deal includes Mitsubishi’s award-winning crossover lineup, such as the Outlander, Outlander Sport, and the all-new Mitsubishi Eclipse Cross featured in the marketing campaign.

Stop by Bell Mitsubishi today to test-drive the 2018 Eclipse Cross and see for yourself what Harry Mack is rapping about.

Have a Happy Fourth of July in Rahway

Fourth of July

Can you hear hot dogs sizzling on a coal-burning grill? Firecrackers popping from the front yard? The horns of classic cars honking in the early morning parade? You must have drifted off to one of those fond memories of a happy Fourth of July in Rahway, New Jersey.

The hometown of Bell Mitsubishi really comes to life on Independence Day every year, with community events, sunny weather, and an out-of-this-world fireworks display to round things off. This Fourth of July in Rahway, be sure to knock these delightful events and activities off your to-do list:

  • Pick up some farm-fresh strawberries, blueberries, and cream from Rahway Farm market to make a delicious American flag fruit parfait.
  • Drop your jaw at a spectacular fireworks display, featured in the New Jersey Leisure Guide’s list of best fireworks shows in the state. You can enjoy the bangs and whistles from City Hall on Tuesday, July 3rd. The show starts promptly at dusk, so get there early with your folding chairs and blankets to snag a great spot. In case of rain, a make-up fireworks show will occur on July 5th.
  • Pack up your towels, swimsuits, and plenty of sunscreen and head to Rahway River Park for some good old fashioned fun in the sun. Rahway River Park features an indoor and outdoor pool, baseball diamonds, a pitch for soccer and football, picnic facilities, and a playground — all you need for the perfect July 4th!

From all of us here at Bell Mitsubishi, we hope you have a happy Fourth of July!

Forbes Names Mitsubishi One of the Best Employers of 2018

Mitsubishi Motors logo

At Bell Mitsubishi, we know that a great business requires more than just exceptional products. After all, every new Mitsubishi innovation — such as the 2018 Outlander PHEV or the award-winning 2018 Eclipse Cross — is the result of a vast, passionate team of real people. Given Mitsubishi’s recent success, it comes as no surprise that Forbes recently named Mitsubishi one of the best employers of 2018 on their prestigious Best Employers List.

 

In generating their yearly list, Forbes collaborates with online research firm Statista and samples feedback from more than 30,000 U.S. employees working in the United States. In this way, Forbes’ List is based on information provided by the actual employees, rather than abstract statistics and dollar amounts.

 

Responding to being awarded a top spot on the list, Fred Diaz, president and CEO of Mitsubishi Motors North America, said, “Being recognized by Forbes is a great honor and validation to our commitment to provide a working environment that is supportive, diverse, and dynamic.”

 

The Forbes’ list comes at an especially exciting time for Mitsubishi, as it is also the fastest growing non-luxury auto brand in the U.S. as of 2017. There’s no doubt that this momentum has a lot to do with the launch of the popular 2018 Eclipse Cross and 2018 Outlander PHEV, as well as the dedicated teams behind these vehicles.

 

To look at the Mitsubishi lineup, come into Bell Mitsubishi today and support the top employer in the automotive industry.

2018 Mitsubishi Outlander PHEV and Outlander Win “Best 5 All-Around Performance” Award

Outlander PHEV

The 2018 Mitsubishi Outlander PHEV and Outlander prove once and for all that incredible SUV capability and ground-breaking fuel efficiency really can go hand-in-hand. We’re not the only ones who have noticed this, either. Recently, the 2018 Mitsubishi Outlander PHEV and Outlander received the “Best 5 All-around Performance” award from the Automotive Science Group in their 2018 Automotive Performance Index™ study.

 

The 2018 Outlander PHEV and Outlander were up against 372 competing models in the diverse SUV segment. However, due to its exceptional combination of performance, efficiency, and value, the Outlander platform easily won a top spot on the prestigious list. In fact, the Automotive Science Group concluded that the Outlander platform outperformed the average SUV by a staggering 22%.

 

The 2018 Outlander PHEV is capable of a 22-mile all-electric driving range and offers an EPA-estimated 74 mpg-e, while still delivering the versatility and capability of a crossover. The larger 2018 Outlander manages an EPA-estimated 30 mpg highway, an exceptional rating for a gasoline SUV.*

 

The Automotive Science Group is a data-oriented automotive research group interested in the intersection of automotive performance and eco-friendly technologies. The “Best 5 All-Around Performance” award is given yearly to the top five vehicles in each class, with a focus on environmental and economic performance.

 

Come into Bell Mitsubishi to see for yourself exactly why the 2018 Mitsubishi Outlander PHEV and Outlander earned such a prestigious award.

 

*EPA mileage estimate. Actual mileage will vary.

May and June Events in Rahway, NJ

Rahway, NJ

Rahway is a great place to live or visit. A mere 40-minute drive to New York City, Rahway offers plenty of events to attend year-round. Check out some of these May and June events in Rahway that are worth putting on your calendar.

NYC Vegetarian Food Festival 2018

This year’s NYC Vegetarian Food Festival 2018 is hosted by US Veg Corp and takes place at the Metropolitan Pavilion in New York. The eighth annual event includes cooking demonstrations by chefs, kids’ activities, and vegetarian products. With more than 100 vendors and 40 speakers, the convention offers plenty to see and explore, even if you aren’t a vegetarian. Admission runs between $30 and $75 per person. The event takes place on May 19th and 20th.

Ready Set Glow 5k Race

This year’s Ready Set Glow 5k Race takes place on May 24th at Rahway City Hall. More than 1,000 runners coming from eight different states are expected to participate in the race. Participants are encouraged to get creative and wear light-up costumes. Those who choose flex their legs and run this race will receive a shirt and medal.

Relay For Life of Rahway

Relay for Life of Rahway takes place on June 2nd this year. Everyone is invited to this free event to walk in honor of cancer survivors, those who lost their battle, and the caregivers who sacrifice their time to care for those in need. This free event takes place at Rahway River Park Stadium from 11am to 11pm.

If you’re in the Rahway neighborhood for any of these upcoming events, pay a visit to Bell Mitsubishi to see the latest models and take a test drive.

Popular Movies with Mitsubishis

Mitsubishi

Catching a glimpse of one of your favorite vehicles on the silver screen leaves a lasting impression. Moviegoers and car-lovers enjoy seeing their favorite vehicles playing a role in a motion pictures. Here are a few of our favorite movies with Mitsubishis in them.

The Fast and the Furious

You’ve probably heard of The Fast and the Furious, but you might not remember the details of how it all began. Brian O’Conner (Paul Walker) gets behind the wheel of a 1995 Mitsubishi Eclipse GS as a part of a sting operation. Ultimately (spoilers incoming), O’Conner loses the race to Dominic (Vin Diesel). In the end, the Eclipse GS is destroyed, leaving his supervisor, Special Agent Bilkins, with an $80,000 bill to pay. Whoops!

The Hunter

The Hunter is a drama and thriller about a mercenary sent to hunt down the last Tasmanian tiger. The main character Martin drives a Mitsubishi Pajero. The model appears to be a 2010 edition and makes several appearances throughout the movie.

Jackie Chan’s Who Am I?

Jackie Chan’s Who Am I? was sponsored by Mitsubishi, as were many of Jackie Chan’s late-1990’s films. In the movie, a Mitsubishi Lancer Evolution IV GSR takes the lead in a fierce chase. The Japanese sports car is pursued by multiple BMW 3 Series. The movie actually involves multiple Lancer Evolution cars because the stunts were so grueling to execute.

To find a Mitsubishi that makes you feel like a star, pay a visit to Bell Mitsubishi.

New Mitsubishi Motors President Has Been Announced

MitsubishiEffective April 1st, there a new Mitsubishi Motors president is stepping up. Fred Diaz is replacing Ryujiro Kobashi as President and CEO of Mitsubishi Motors North America, Inc. We at Bell Mitsubishi are thrilled to hear this news and what it means for the company.

Diaz has spent 29 years in the automotive industry, including various roles in customer relations, marketing, and sales. Kobashi will return to Mitsubishi Motors’ headquarters in Tokyo to serve a crucial role in overseas sales. He spent four years at the head of MMNA and played a key role in its recent growth and achievements.

Chief Operating Officer Trevor Mann stated, “The United States is a strategic market for Mitsubishi Motors in our Drive for Growth plan. With his in-depth background and experience in North America, Fred has a strong ability to proactively engage with Mitsubishi Motors’ dealers and customers as we aim to expand our dealership network, enhance our brand, and drive sales growth.”

This exciting announcement comes on the heels of MMNA surpassing a 100,000 sales milestone for 2017 calendar year. Such sales results make Mitsubishi Motors the fastest growing non-luxury brand in the United States thanks, in part, to the release of the all-new Eclipse Cross crossover.

With Diaz as the head of the company and even more new models being released, including the Outlander PHEV, 2018 is set up to be an even better year than 2017.

Information on New Mitsubishi Connect Android Auto Apps Being Added

Mitsubishi Technology

If you drive a new Mitsubishi, it may be equipped with Android Auto™, which gives you access to a world of digital tools.

Android Auto™ is a safer way to use certain smartphone features in your car and minimize distractions. This interface allows you to use certain smartphone apps directly on the Mitsubishi Connect screen. Listen to your favorite music, get directions, and send messages all with your voice and while keeping your phone stowed away.

Use Google Assistant on Android Auto™ so you can keep your hands on the wheel while still accessing your apps. Press and hold the voice control button on your steering wheel or say, “OK, Google,” to activate the voice commands and access your favorite apps.

Currently, Mitsubishi Connect Android Auto Apps include Spotify®, TuneIn, Stitcher™, Threema, Amazon Music, iHeartRadio, Audiobooks by Audible, and Google Maps, just to name a few. When you access Google Maps, for instance, you can get real-time traffic alerts, find a faster route, and avoid speed traps. Alternatively, you can use the Waze navigation app to find a new restaurant.

There are new apps added to Android Auto all the time. Some of the latest additions include WhatsApp, Skype, Textra, and Google Play Music.

To see how Android Auto™ works or see which Mitsubishi models are compatible with Android Auto™, contact us at Bell Mitsubishi.

A Brief History of Mitsubishi Motors

History of Mitsubishi Motors

We at Bell Mitsubishi are proud to represent a company with such an influential, important automotive history. Not sure where your favorite brand comes from? Check out this brief history of Mitsubishi Motors.

We at Bell Mitsubishi are proud to represent a company with such an influential, important automotive history. Not sure where your favorite brand comes from? Check out this brief history of Mitsubishi Motors.

  • 1870s: In 1870, the company Tsukumo Shokai separated from the Tosa Clan, and in 1873, the name was changed to Mitsubishi Shokai.
  • 1914: Mitsubishi’s iconic three-diamond trademark was registered.
  • 1921: Mitsubishi established Mitsubishi Internal Combustion Engine Manufacturing.
  • 1937: Mitsubishi developed a prototype of a four-wheel-drive passenger car for military use.
  • 1960: After several innovations in the 1940s and 1950s, Mitubishi’s own Shin Mitsubishi Heavy-Industries created the Mitsubishi 500 compact four-wheel passenger car.
  • 1973: Mitsubishi launched its iconic Lancer car in the same year that its Galant 16L HT GS won the 21st East African Safari Rally.
  • 1983: Mitsubishi Motors Corporation, Heavy Industries Corporation of Malaysia, and Mitsubishi Corporation jointly formed a national car business.
  • 1988: Mitsubishi began production of its famous Eclipse model.
  • 1996: Mitsubishi established a research and development company here in the United States.
  • 2003: Mitsubishi Motors North America took its passenger car business to North America.
  • 2009: The innovative i-MiEV won the Car of the Year Japan’s “Most Advanced Technology” award.

Mitsubishi’s history is full of exciting moments, but its future here in the US and throughout the world has even more in store.

2018 Mitsubishi Eclipse Cross Arrives at Bell Mitsubishi

2018 Mitsubishi Eclipse Cross

After much anticipation, we are proud to announce that the new 2018 Mitsubishi Eclipse Cross is available here at Bell Mitsubishi.

After much anticipation, we are proud to announce that the new 2018 Mitsubishi Eclipse Cross is available here at Bell Mitsubishi. The very first shipment of Mitsubishi Eclipse Cross models arrived on the West Coast last month and began distribution to Mitsubishi dealerships across the country, including here in Rahway, New Jersey.

The 2018 Mitsubishi Eclipse Cross is the second all-new model to join the Mitsubishi lineup in just a matter of months. Late last year, the all-new 2018 Mitsubishi Outlander PHEV arrived on our lot at Bell Mitsubishi.

The new Eclipse Cross is a compact CUV that packs a powerful punch from its 1.5-liter direct-injection turbo-engine. Available in a wide range of fun colors like Red Diamond and Octane Blue Metallic, the Eclipse Cross aims to stand out from the competition. Key features like the dual-pane power-sliding panoramic roof, the seven-inch smartphone link thin display audio with touchpad controller, heated rear seats, MITSUBISHI CONNECT, and the Head-Up Display help it in that mission.

“2018 represents an exciting next chapter for Mitsubishi Motors, and the all-new Eclipse Cross is a large part of that story,” remarked Don Swearingen, executive vice president and chief operating officer, MMNA. “The Eclipse Cross builds on the strong Mitsubishi heritage of automotive performance, technology and fun-to-drive dynamics revived in a CUV. We’re excited to add the Eclipse Cross to our established CUV lineup and know it will continue to fuel the brands current sales momentum.”

If you’re interested in what this new crossover has to offer, test drive the 2018 Mitsubishi Eclipse Cross at Bell Mitsubishi.

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