Bell Mitsubishi Blog

1500 Route 1 S Rahway, NJ 07065

Family-Friendly Winter Activities in New Jersey

No matter the time of year, there’s lots for you and your loved ones to do in New Jersey. When you want to venture outdoors this winter, try out these family-friendly winter activities.  

Learn a new sport

You and your family can make the most of snowy weather by taking on a winter sport. If you want to learn to ski, you can head to Campgaw Mountain for lessons. If you’re a more experienced skier, you can visit the popular Mountain Creek. Ice skating is another fun activity that you enjoy at different locations.

Visit a museum

One of the best ways to escape the cold is to spend the day exploring a museum. The Garden State Discovery Museum has lots of interactive exhibits where your children can learn about science. The Morris Museum is a great option for music lovers and features an extensive collection of mechanical musical instruments.   

Enjoy indoor activities

Your family can have fun participating in indoor activities, like bowling, no matter the time of year. You can also jump around at an indoor trampoline park or play games at an arcade.

We at Bell Mitsubishi hope you and your family have a fun-filled winter in New Jersey. Be sure to visit our service department for routine maintenance throughout the season.

Mitsubishi Motors Expands “Small Batch” Marketing Strategy

Mitsubishi has been focusing in on what it calls “Small Batch” marketing strategy. Aimed at delivering a more customized, specific brand experience for consumers, the Small Batch Drive Experience also seeks to create an innovative way of reaching audiences. So what is it?

Mitsubishi is allying with BirdDog, a company that uses information gleaned from social media and “hyper-local geo-targeting technology” to build accurate buyer profiles. From there, Mitsubishi can use these details to identify and attract prospective customers. Then, the automaker can focus its efforts on drivers most likely to be interested in going for a test drive, and set up relevant events near them.

Usually, traditional customer ride-and-drive marketing campaigns involve a lot of equipment and a large physical footprint, but the partnership between BirdDog and Mitsubishi enables the duo to cater the buying experience to buyers in particular regions and demographics. They will identify places like shopping centers, restaurants, coffee shops, and other retail locations to set up pop-up test-drive sites.

Ultimately, Mitsubishi hopes that Small Batch marketing will empower them to reach customers in a way that’s never been attempted before. Rather than trying to draw people to events, Mitsubishi intends to bring the events to them so that they can engage with the brand on their own terms, in their own environment.

This customer-focused approach to sales and marketing speaks to Mitsubishi’s passion for the people who drive their vehicles. For more examples of this ideal in practice, stop by Bell Mitsubishi today and have a chat with a member of our staff.

Local 2019 Halloween Events Near Rahway

Whether you’re the kind of person who likes a good scare or you’re looking for a more tame experience, Halloween is a perfect opportunity to have fun in the fall. If you live in or around Rahway, New Jersey, make sure to hit up these fun, family-friendly events.

2019 Monster Mash Carnival

Every year, the City of Rahway puts on a Halloween parade, complete with a carnival and costume contest. While the full details of the 2019 event have yet to be released, last year’s seasonal treat was held at Train Station Plaza, and various parties sprung up at several local restaurants.

Scarecrow Stroll

Taking place in nearby Cranford, the 12th annual Scarecrow Stroll invites people of all ages to make their very own unique scarecrow and place it in downtown Cranford. The entry deadline is October 4th, and voting for which scarecrow is best is scheduled to take place from October 16th through 31st.

Frazee House Harvest Festival

If you’re interested in something less focused on the spooky side of the season, the local historic Frazee House hosts a Harvest Festival every year. Your family will have a blast at the petting zoo, pony rides, and bouncy house while jamming out to live music and indulging in festival food from a variety of food trucks.

Halloween Hocus Pocus

Head to Westfield for this yearly event at the Miller-Cory House Museum for a kid-friendly Halloween party on October 26th. From a scavenger hunt to cupcake decorating to storytelling, this event for young children (from the age of three until the graduate elementary school) is an unmissable fiesta.

Here at Bell Mitsubishi, we want you and your family to enjoy Rahway’s many fall offerings in complete safety. Make an appointment with our service department to get your car ready for whatever adventures the season has in store for you.

Visit the ProgStock Music Festival this October

For those looking for a fun fall event, consider the ProgStock Music Festival, which is the only international progressive rock festival in the American Northeast. Held from October 11 to 13 in Rahway, New Jersey at the Union County Performing Arts Center, ProgStock is unmissable for music fans.

According to ProgStock’s official website, you’ll have a chance to see bands such as 3.2 (featuring Robert Berry), Brand X, SAGA, and Nektar. After each show, the groups will break for a fan meet and greet, giving you an opportunity to shake hands with your favorite prog rock artists. Special sets are scheduled every day of the festival, including one each night with Rachel Flowers and a special guest. There are also nighttime performances lasting until as late as 4:00 a.m. if you want to keep the party going after dark.

If you’re planning on attending this year, be sure to get your tickets now. The UCPAC Theater will have single-day passes ($85 on Friday, $115 on Saturday, and $125 for Sunday) as well as a special three-day price of just $225. Tickets usually sell out quickly, so it’s smart to act fast.

ProgStock has also teamed up with Support With Coffee to create a specialty coffee for the event. You can have it ground however you like, and it’s an energizing and tasty way to support the festival.

Join us at Bell Mitsubishi as we congratulate ProgStock on their third year of celebrating international progressive rock artists and fans. Before you head to the festival, make sure your car isn’t due for any seasonal maintenance. If it is, let us help make sure your weekend of music is as safe as it is fun.

Mitsubishi Eclipse Cross Safety: An IIHS Top Safety Pick

The Mitsubishi Eclipse Cross features safety technology in the upper echelon of the automotive industry, and the brand recently took home the award to prove it. The Eclipse earned a Top Safety Pick rating from the Insurance Institute for Highway Safety (IIHS) in its 2019 tests. The IIHS is an independent, non-profit organization that rates vehicle safety across the industry, basing its findings on a variety of factors.

To earn a Top Safety Pick rating, vehicles must earn “Good” ratings on the driver-side small overlap front, moderate overlap front, side, roof strength, and head restraint tests, as well as an “Acceptable” or “Good” rating in the passenger-side small overlap front test. Mitsubishi notes that the Eclipse Cross scored “Good” in all six crash-test areas.

“We’re focused on engineering safety, quality and reliability into every vehicle we build, which is reflected in the IIHS TOP SAFETY PICK recognition for the Eclipse Cross,” said Mark Chaffin, chief operating officer, Mitsubishi Motors North America. “Eclipse Cross continues to impress customers with its distinctive and rugged design, advanced connectivity features and available active safety equipment that current drivers desire in the popular compact SUV segment.”

Safety features on the new Eclipse Cross include Brake Assist, Daytime Running Lights, and Electronic Stability Control. Available systems such as a Multi-View Camera System, Adaptive Cruise Control, Forward Collision Mitigation, and Blind Spot Monitoring also add to the SUV’s award-winning suite of safety technology.

You’ll enjoy the peace of mind offered by the Mitsubishi Eclipse Cross when you take one for a spin at Bell Mitsubishi.

Mitsubishi Named OEM of the Year for Innovative App

Mitsubishi Motors North America was named the fastest-growing Asian brand in America for the second year in a row, and it’s easy to see why. At the TU-Automotive Detroit, the world’s largest automotive technology conference, Mitsubishi received “Telematics OEM of the Year” for their new Road Assist+ smartphone application.

Original equipment manufacturers (OEMs) that made notable advancements in smart vehicle connection technology in the last year were pitted against one another for the award, and Mitsubishi’s intelligent solution left the competition in the dust.

Road Assist+ is the first completely hardware-free, vehicle-independent smartphone software from an OEM that uses telematics to show owners how they could save money by changing their driving habits. The App is capable of calculating these figures by taking advantage of usage-based insurances (UBIs).

The system analyzes driving behavior by evaluating UBIs and delivers user-specific tips on how to avoid negative driving patterns like speeding, abrupt braking, or rapid acceleration. The ultimate goal is to increase the overall safety of everybody on the road and to help drivers of Mitsubishi vehicles lower their insurance rates.

As its name would suggest, Road Assist+ provides users with 24-hour emergency roadside assistance. The award-winning application is available for download on the Google Play Store as well as the Apple App Store.

For a taste of Mitsubishi’s hardware innovations, swing by Bell Mitsubishi and take one for a test drive.

Mitsubishi Lancer Evolution Rumored to Return

Starting in 1992, Mitsubishi produced a dynamic sports sedan called the Lancer Evolution, but the popular model was discontinued in 2017 when the automaker decided to focus their business on SUVs, hybrids, and electric vehicles rather than sports. But plans may be changing.

Information from Japan-based sources has revealed that Mitsubishi may be resurrecting the Lancer Evolution in the near future. The most recent iteration of the sedan was called the Lancer Evolution X, so for the time being, the rumored comeback car is known by the name Lancer Evolution XI.

If the Lancer does return to production, its design will likely build on Renault-Nissan-Mitsubishi’s MF-C/D F4 platform. The sport sedan’s previous renditions featured 2.0L turbo engines capable of producing up to 303 horsepower, so it stands to reason that the Evolution XI will have similar power, especially since the comparable Renault Megane RS houses similar hardware. The new model will also offer both manual and automatic transmissions as well as standard All-Wheel Drive.

Despite having been discontinued, the Lancer remains a popular choice for drivers in China. Its continued presence in Asian markets may be a contributing factor in Mitsubishi’s planned resurrection of the sport sedan.

Speculation names Osamu Masuko, chairman and former CEO of Mitsubishi, as a supporter of the vehicle’s return. Currently there’s little to go on other than speculation, but experts seem confident that reviving the performance-focused segment of the Mitsubishi lineup would be a smart move for the automaker. For the time being, all we can do is wait and see.

In the meantime, get up to speed with all of the currently available Mitsubishi vehicles at Bell Mitsubishi.

Send Summer Off in Style: August Events Near Rahway

Looking for fun ways to finish off the summer? Check out a few of these one-of-a-kind August events around our hometown of Rahway, New Jersey. And, if you need a way to get there, check us out at Bell Mitsubishi first, and we’ll help you get behind the wheel of a brand-new Outlander, Eclipse Cross, or Mirage.

One Love: Caribbean Music Festival

Bop up to Newark for some boppin’ to live Caribbean music on Saturday, Aug. 17. One Love features all the best sounds from the Islands, like Reggae, Soca, and Calypso, plus R&B and hip-hop variations. One Love is a family-friendly event, with bounce-houses, snow cones, rides, and more for the kiddos.

Family Night at Turtle Back Zoo

Every Wednesday and Thursday night is Family Night at the Turtle Back Zoo in West Orange. The zoo stays open until 8 p.m. to accommodate the schedules of working parents. Bring your kids for a relaxing evening at the zoo. Wednesday nights are also “Zoo-vies” night; August Zoo-Vies include Spiderman: Into the Spider-Verse on Aug. 7, Beethoven on Aug. 14, Dumbo on Aug. 21, and Jumanji: Welcome to the Jungle on Aug. 28. Zoo-vies are free and start at 8 p.m.

RAH-CON! Comic Book Show

Love comic books and nerd-culture? Be sure to check out RAH-CON on Aug. 10. You’ll be able to buy, sell, and trade new and old comic books, cards, toys, posters, movies, and more. There will also be guest artists and writers, plus a variety of food vendors for your snacking pleasure.

Got any other recommendations on August events near Rahway? Share them in the comments!

What Will the Upcoming Mitsubishi Models Be Named?

With its star on the rise across the United States, Mitsubishi has steadily been introducing new models to the market with no plans to slow down. The automaker could come up with entirely new titles for these new cars, but there is also the chance it could reach back into the record book to reinstate some well-loved defunct nameplates.

So, what will the names of upcoming Mitsubishi models be? Here are a few possibilities:

Lancer

Originally released in 1973, the Mitsubishi Lancer was retired in 2017. The Lancer was responsible for many fond on-the-road memories for countless American drivers, so there’s a good chance we see that name gracing a Mitsubishi model in the future.

Starion

The Mistubishi Starion was a sporty tourer sold in the ’80s and early ’90s. It’s possible Mitsubishi will play on people’s nostalgia and love of the Neon Decade by reintroducing the Starion nameplate.

Raider

With whispers of a new Mitsubishi pickup making their way through the industry rumor mill, there’s a high probability that any new truck Mitsubishi puts out will again bear the strong name of “Raider,” which was a pickup model sold by Mitsubishi in the U.S. from 2005 to 2010.

Want to learn more about Mitsubishi’s current lineup? Stop by Bell Mitsubishi to test drive the Outlander, Eclipse Cross, or Mirage.

New Design for the 2020 Outlander Sport

The Mitsubishi brand is always looking to the future. The compact Mitsubishi Outlander Sport will be one of the first models to wear the brand’s new design language. The design for the 2020 Outlander Sport features a bold new grille, a flatter hood, and new headlights.

Updates continue inside with improvements in the materials throughout the cabin. These include better seat upholstery, new climate control knobs that are easier to grip, a black headliner, and a new 8-inch touchscreen system.

Nate Berg, director of product planning for Mitsubishi Motors North America, said to CNET, “Design will be a key strategic thing moving forward for Mitsubishi Motors. We will continue to focus on refining our design.”

Many of the new design features we see in the Outlander Sport debuted in the Engelberg Tourer concept we saw at earlier car shows. This design language gives the Mitsubishi brand a more rugged persona.

Under the hood, the Outlander Sport remains the same with a standard 2.0-liter four-cylinder engine with 148 horsepower and 145 lb-ft of torque. Buyers will also be able to choose from a variety of available active safety features, including automatic high beams, blind-spot monitoring, and automatic emergency braking.

While we anticipate its release, test-drive the 2019 Mitsubishi Outlander Sport in Rahway, NJ, at Bell Mitsubishi.

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