The all-new 2017 Mitsubishi Mirage G4 takes the fuel-efficient subcompact hatchback and adds a lot of excitement. The G4 comes in four-door sedan form and is packed with excellent high-tech features that will make you feel like you’re driving something a lot more expensive.
Mitsubishi is now offering a unique interactive experience that will let people “test drive” the Mirage G4 without even leaving home. Through the Mitsubishi Night Drive campaign, people can use their laptop and smartphone simultaneously to drive through a unique course to test some of the G4’s features.
At the end of the test, the driver is given a score in the form of a Personality Type, such as Mirage Master, Wallet Watcher, or Learner’s Permit. The driver can use the interactive film to test the rearview camera, turning radius, fuel efficiency, Hill Start Assist, and more.
“The Mirage G4 offers consumers a package that is unmatched in the industry—with up to 42 highway MPG, best-in-class legroom, and of course our 10-year, 100,000-mile Powertrain Limited Warranty—all starting under $14,000,” said Francine Harsini, senior director, Marketing, MMNA. “Our Night Drive campaign is a fitting way to launch this vehicle with the opportunity for our target audience to engage with the car through their smartphones.”
While a virtual test drive is pretty cool, nothing can beat the real thing. Now that you’ve got a taste of what the 2017 Mitsubishi Mirage G4 has to offer, take it out for a real test drive today at Bell Mitsubishi.