If, several years from now, you start to notice that the Nissan cars in your neighborhood look an awful lot like the Mitsubishi cars, refer to this article. For a while there has been some talk of it happening, but now Nissan’s purchase of Mitsubishi is official. The company purchased a 34 percent stake, costing Nissan $2.3 billion. In the end, however, such an investment will be worth it, as Nissan and Mitsubishi begin a promising partnership. This purchase, according to Nissan, also increases their stance as a company. They are now one of the three largest by volume companies in the world.
However, this alliance is not about Nissan taking over. It’s about partnership, including Mitsubishi’s involvement in Nissan’s relationship with Renault. Nissan and Mitsubishi will now share vehicle platforms, technology and manufacturing. And they’ll share some significant team members, too. Current Nissan and Renault CEO, Carlos Ghosn, has been newly appointed as the chairman of the Mitsubishi board. Mitsubishi’s CEO and president, Osamu Masuko, holds his position as the two companies transition.
So what does this mean for fans of Nissan and Mitsubishi? Indeed, the two manufacturers may grow to resemble one another. But hopefully, Nissan’s partnership with Mitsubishi will also make way for Mitsubishi to make a bigger impact on the US market.