It isn’t too often that we hear of a vehicle ceasing production, but that’s exactly what’s happening to the Mitsubishi Lancer. The Japanese brand cut the Lancer Evolution two years ago and with sales of the sedan continuing to decline, the automaker has decided to cease production. The decision to cease Mitsubishi Lancer production came long before Nissan and Mitsubishi joined forces.
Mitsubishi spoke to the media ahead of the 2017 Detroit Auto Show, announcing the decision to cut the Mitsubishi Lancer from the lineup come August. The sedan saw just over 14,000 Lancers sold in the United States in 2016, a 19% drop.
The Mitsubishi Lancer was first introduced to drivers at the 2007 Detroit Auto Show, much to the pleasure of enthusiasts. The sedan saw a surge in popularity in its early years, but sales continued to drop as crossovers grew more popular.
While the Lancer may be outgoing, Mitsubishi is bringing in new models to replace it. A new crossover, slotted between the shrinking Outlander Sport and regular Outlander will hit the market in 2018. The unnamed model will see a turbocharged engine and feature plenty of technology.
We here at Bell Mitsubishi are sad to see the legendary Lancer heading off into the sunset for good come August.