Mitsubishi Motors North America was named the fastest-growing Asian brand in America for the second year in a row, and it’s easy to see why. At the TU-Automotive Detroit, the world’s largest automotive technology conference, Mitsubishi received “Telematics OEM of the Year” for their new Road Assist+ smartphone application.

Original equipment manufacturers (OEMs) that made notable advancements in smart vehicle connection technology in the last year were pitted against one another for the award, and Mitsubishi’s intelligent solution left the competition in the dust.

Road Assist+ is the first completely hardware-free, vehicle-independent smartphone software from an OEM that uses telematics to show owners how they could save money by changing their driving habits. The App is capable of calculating these figures by taking advantage of usage-based insurances (UBIs).

The system analyzes driving behavior by evaluating UBIs and delivers user-specific tips on how to avoid negative driving patterns like speeding, abrupt braking, or rapid acceleration. The ultimate goal is to increase the overall safety of everybody on the road and to help drivers of Mitsubishi vehicles lower their insurance rates.

As its name would suggest, Road Assist+ provides users with 24-hour emergency roadside assistance. The award-winning application is available for download on the Google Play Store as well as the Apple App Store.

For a taste of Mitsubishi’s hardware innovations, swing by Bell Mitsubishi and take one for a test drive.