Mitsubishi was proud to be the Official Vehicle Partner of The Color Run Night event in Philadelphia last Saturday, October 18.

The Color Run sponsored by Mitsubishi was an untimed 5 kilometer (3.1 miles) paint race. Thousands of participants take on the title of “color runner” and begin the run in all-white clothing. At each kilometer marker, they are doused head to toe in a variety of colors, until they reach the finish line where food, live music, and dancing await.

The event also gives a portion of its proceeds to Back on My Feet, a local charity dedicated to helping people experiencing homelessness to become self-sufficient.

As part of its support, Mitsubishi provided a custom, performance-tuned Outlander to take the role of Official Pace Car, which led the color runners with flashing lights at the beginning of the race.

Mitsubishi also sponsored the packet pickup area, where participants could pick up their white color runner shirts before the event and, while they were at it, conveniently learned about the automaker’s affordable and fuel efficient vehicles! Those you can find at Bell Mitsubishi!

The Color Run