Bell Mitsubishi Blog

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Category: Eclipse Cross

New Mitsubishi Marketing Campaign Features Rapper Harry Mack

One of Mitsubishi’s latest vehicles — the Eclipse Cross — is getting a fun and contemporary marketing campaign. The 2018 Mitsubishi Eclipse Cross was designed to be sporty, sleek, and appealing to a young demographic, and Mitsubishi extended this feeling to the vehicle’s video ads. Called the “Harry Mack Freestyle Test Drives,” the new marketing campaign features rapper Harry Mack as he delivers information about the Eclipse Cross by freestyling.

When asked about the collaboration, Harry Mack commented, “The idea of applying my freestyle skills to the test-drive concept appealed to me right away,” citing that he felt the campaign challenged him creatively.

In addition to appealing to a younger demographic and taking advantage of the Eclipse Cross’s fun reputation, Mitsubishi believes that Harry Mack’s freestyle rapping will be catchy enough to stick in television viewers’ heads — which will, in turn, keep them thinking about the Mitsubishi Eclipse Cross.

The ad campaign featuring rapper Harry Mack happens to coincide with Mitsubishi’s Summer Season Pass Sales Event, which offers potential customers incentives when they purchase the Mitsubishi vehicle that best suits their lifestyle and needs. The deal includes Mitsubishi’s award-winning crossover lineup, such as the Outlander, Outlander Sport, and the all-new Mitsubishi Eclipse Cross featured in the marketing campaign.

Stop by Bell Mitsubishi today to test-drive the 2018 Eclipse Cross and see for yourself what Harry Mack is rapping about.

2018 Mitsubishi Eclipse Cross Arrives at Bell Mitsubishi

2018 Mitsubishi Eclipse Cross

After much anticipation, we are proud to announce that the new 2018 Mitsubishi Eclipse Cross is available here at Bell Mitsubishi.

After much anticipation, we are proud to announce that the new 2018 Mitsubishi Eclipse Cross is available here at Bell Mitsubishi. The very first shipment of Mitsubishi Eclipse Cross models arrived on the West Coast last month and began distribution to Mitsubishi dealerships across the country, including here in Rahway, New Jersey.

The 2018 Mitsubishi Eclipse Cross is the second all-new model to join the Mitsubishi lineup in just a matter of months. Late last year, the all-new 2018 Mitsubishi Outlander PHEV arrived on our lot at Bell Mitsubishi.

The new Eclipse Cross is a compact CUV that packs a powerful punch from its 1.5-liter direct-injection turbo-engine. Available in a wide range of fun colors like Red Diamond and Octane Blue Metallic, the Eclipse Cross aims to stand out from the competition. Key features like the dual-pane power-sliding panoramic roof, the seven-inch smartphone link thin display audio with touchpad controller, heated rear seats, MITSUBISHI CONNECT, and the Head-Up Display help it in that mission.

“2018 represents an exciting next chapter for Mitsubishi Motors, and the all-new Eclipse Cross is a large part of that story,” remarked Don Swearingen, executive vice president and chief operating officer, MMNA. “The Eclipse Cross builds on the strong Mitsubishi heritage of automotive performance, technology and fun-to-drive dynamics revived in a CUV. We’re excited to add the Eclipse Cross to our established CUV lineup and know it will continue to fuel the brands current sales momentum.”

If you’re interested in what this new crossover has to offer, test drive the 2018 Mitsubishi Eclipse Cross at Bell Mitsubishi.

Our Favorite Features of the 2018 Mitsubishi Eclipse Cross

2018 Mitsubishi Eclipse Cross

We’re sure you remember the Mitsubishi Eclipse, one of the world’s favorite vehicles for over 20 years, from its introduction in 1989 to its last release in 2012. This classic model has been rethought, reconstructed, and reinstated once again as a premium economical vehicle, only this time the Eclipse will take to the streets as a small SUV rather than a sports performance car.

There’s a lot to love about this vehicle, so let us walk you through some of our favorite features of the 2018 Mitsubishi Eclipse Cross.

Complete Redesign

You know how all SUVs and crossovers seem to look the same nowadays? Well, not any more. The 2018 Mitsubishi Eclipse Cross has a totally one-of-a-kind aesthetic, from its powerful, aggressive pose to a head-turning rear design. In a market drenched by the bland, the new Eclipse Cross is a delicious shock to the visual palate.

Attainable Performance

The brand-new Eclipse Cross might be leagues beyond the Eclipses of years gone by, but it carries on the grand tradition of its high-performing ancestors with a direct-injection 1.5-liter turbocharged I4 engine and standard continuously variable automatic transmission, all for the low price of $21,000*.

Hello to High-Tech

Some of the finest features of the 2018 Mitsubishi Eclipse can be found right inside the cabin with its cleanly-designed cockpit. A heads-up display, available Android AutoTM and Apple CarPlayTM, seven-inch touchscreen, 360-degree camera, and more make driving the new Eclipse Cross an absolute dream.

The 2018 Mitsubishi Eclipse Cross will be available to American drivers in early 2018. When it is released, come down to Bell Mitsubishi to test drive the new standard in small SUVs!

 

*No MSRP available. This is an estimated base MSRP for a 2018 Mitsubishi Eclipse Cross.