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Category: Mitsubishi (page 1 of 9)

Four Great Things about the Mitsubishi Outlander PHEV

For a long time, hybrid technology has been relegated to small hatchbacks and sedans. However, the industry is starting to adapt and add these features to larger, more attractive models, for example the 2018 Mitsubishi Outlander PHEV. If you don’t know much about it, here are a few great things about the Mitsubishi Outlander PHEV.

New Option for Buyers

Before the Outlander PHEV, if you wanted a hybrid crossover, you would need to spend a small fortune and buy a luxury brand.

Driving Range

The Outlander PHEV is more than just a hybrid. It is a plug-in hybrid and can drive using electric power alone. When fully charged with a full tank of gas, it offers an estimated electric range of 22 miles and a total range of 310 miles.

B-Mode Driving

The Outlander PHEV is equipped with paddle shifters that work with a battery regeneration system. The driver can select the resistance level between 0 and 5, with 5 being the strongest. With the highest resistance, the paddle shifters alone can almost bring the vehicle to a complete stop.

Cargo Space

If you need more cargo space than what a hatchback can offer, the Outlander PHEV comes with 30.4 cubic feet behind the second row. Fold down the rear seats to take advantage of 62.8 cubic feet of volume.

 

Experience the 2018 Outlander PHEV for yourself when you stop by Bell Mitsubishi for a test drive.

Mitsubishi Supports the Asher House to Help Dogs Find Homes

Striving to better the world is something every company should do. It should come as no surprise that Mitsubishi supports The Asher House so it can help more dogs find the homes they deserve. Mitsubishi donated a brand new 2018 Mitsubishi Eclipse Cross crossover to help Lee Asher and his team on their mission.

Asher first set out to help dogs find loving homes in 2017. He quit his job and raised enough money to purchase an RV. He travelled throughout the United States to hold adoption events and help shelters however he could. It’s his ambition that inspired Mitsubishi Motors to support his cause with a new Eclipse Cross.

“Lee started with a passion when he created The Asher House and it has become a movement to help raise awareness for rescue animals and shelters across the country; Asher’s bold decision to take action on his ambition is admirable and we’re privileged to be able to help support his mission,” said Mark Chaffin, COO of Mitsubishi Motors North America.

Since beginning his journey, Asher has helped 146 dogs find homes with loving owners. Mitsubishi Motors remains committed to assisting The Asher House by supporting local rescue events and gatherings. Asher plans on using the Mitsubishi Eclipse Cross to travel the country with his team and dogs.

We at Bell Mitsubishi are happy to see our brand supporting a worthwhile cause. If you’d like to support The Asher House too, visit the website.

Mitsubishi Mirage Crossover Could Be Coming in 2020

The Mitsubishi Mirage is a fuel-efficient five-door hatchback designed for those with active lifestyles. This affordable car is ideal for college students, budget-conscious buyers, and those who simply want a car that meets their needs. If you’ve been considering the Mirage, take note: the 2020 Mitsubishi Mirage may be getting a little bigger and better.

Sales of the Outlander and Outlander Sport are going strong, and Mitsubishi is changing its lineup to meet customer demands. In doing so, the automaker is decreasing sedan offerings and increasing its crossover lineup. The Mitsubishi Eclipse Cross is the latest crossover to join the brand, and it’s selling well.

Recent rumors are that the Mitsubishi Mirage might be transitioning from a small hatchback to a subcompact crossover, like the Eclipse did. Response, a Japanese publication, revealed that Mitsubishi is working on introducing a brand-new crossover that could be replacing the existing Mirage. The next-generation crossover could arrive as soon as 2020.

If this is the case, the 2020 Mitsubishi Mirage will grow in size, offering more room for drivers with active lifestyles. The upcoming crossover will likely keep the same name and offer improved performance and capability.

While Mitsubishi hasn’t confirmed the news, it isn’t out of the question that the popular Mirage hatchback could grow in order to appeal to a wider demographic. If this change is coming, we at Bell Mitsubishi would be excited to have the redesigned Mitsubishi Mirage crossover on our lot.

New Mitsubishi Marketing Campaign Features Rapper Harry Mack

One of Mitsubishi’s latest vehicles — the Eclipse Cross — is getting a fun and contemporary marketing campaign. The 2018 Mitsubishi Eclipse Cross was designed to be sporty, sleek, and appealing to a young demographic, and Mitsubishi extended this feeling to the vehicle’s video ads. Called the “Harry Mack Freestyle Test Drives,” the new marketing campaign features rapper Harry Mack as he delivers information about the Eclipse Cross by freestyling.

When asked about the collaboration, Harry Mack commented, “The idea of applying my freestyle skills to the test-drive concept appealed to me right away,” citing that he felt the campaign challenged him creatively.

In addition to appealing to a younger demographic and taking advantage of the Eclipse Cross’s fun reputation, Mitsubishi believes that Harry Mack’s freestyle rapping will be catchy enough to stick in television viewers’ heads — which will, in turn, keep them thinking about the Mitsubishi Eclipse Cross.

The ad campaign featuring rapper Harry Mack happens to coincide with Mitsubishi’s Summer Season Pass Sales Event, which offers potential customers incentives when they purchase the Mitsubishi vehicle that best suits their lifestyle and needs. The deal includes Mitsubishi’s award-winning crossover lineup, such as the Outlander, Outlander Sport, and the all-new Mitsubishi Eclipse Cross featured in the marketing campaign.

Stop by Bell Mitsubishi today to test-drive the 2018 Eclipse Cross and see for yourself what Harry Mack is rapping about.

Forbes Names Mitsubishi One of the Best Employers of 2018

Mitsubishi Motors logo

At Bell Mitsubishi, we know that a great business requires more than just exceptional products. After all, every new Mitsubishi innovation — such as the 2018 Outlander PHEV or the award-winning 2018 Eclipse Cross — is the result of a vast, passionate team of real people. Given Mitsubishi’s recent success, it comes as no surprise that Forbes recently named Mitsubishi one of the best employers of 2018 on their prestigious Best Employers List.

 

In generating their yearly list, Forbes collaborates with online research firm Statista and samples feedback from more than 30,000 U.S. employees working in the United States. In this way, Forbes’ List is based on information provided by the actual employees, rather than abstract statistics and dollar amounts.

 

Responding to being awarded a top spot on the list, Fred Diaz, president and CEO of Mitsubishi Motors North America, said, “Being recognized by Forbes is a great honor and validation to our commitment to provide a working environment that is supportive, diverse, and dynamic.”

 

The Forbes’ list comes at an especially exciting time for Mitsubishi, as it is also the fastest growing non-luxury auto brand in the U.S. as of 2017. There’s no doubt that this momentum has a lot to do with the launch of the popular 2018 Eclipse Cross and 2018 Outlander PHEV, as well as the dedicated teams behind these vehicles.

 

To look at the Mitsubishi lineup, come into Bell Mitsubishi today and support the top employer in the automotive industry.

2018 Mitsubishi Outlander PHEV and Outlander Win “Best 5 All-Around Performance” Award

Outlander PHEV

The 2018 Mitsubishi Outlander PHEV and Outlander prove once and for all that incredible SUV capability and ground-breaking fuel efficiency really can go hand-in-hand. We’re not the only ones who have noticed this, either. Recently, the 2018 Mitsubishi Outlander PHEV and Outlander received the “Best 5 All-around Performance” award from the Automotive Science Group in their 2018 Automotive Performance Index™ study.

 

The 2018 Outlander PHEV and Outlander were up against 372 competing models in the diverse SUV segment. However, due to its exceptional combination of performance, efficiency, and value, the Outlander platform easily won a top spot on the prestigious list. In fact, the Automotive Science Group concluded that the Outlander platform outperformed the average SUV by a staggering 22%.

 

The 2018 Outlander PHEV is capable of a 22-mile all-electric driving range and offers an EPA-estimated 74 mpg-e, while still delivering the versatility and capability of a crossover. The larger 2018 Outlander manages an EPA-estimated 30 mpg highway, an exceptional rating for a gasoline SUV.*

 

The Automotive Science Group is a data-oriented automotive research group interested in the intersection of automotive performance and eco-friendly technologies. The “Best 5 All-Around Performance” award is given yearly to the top five vehicles in each class, with a focus on environmental and economic performance.

 

Come into Bell Mitsubishi to see for yourself exactly why the 2018 Mitsubishi Outlander PHEV and Outlander earned such a prestigious award.

 

*EPA mileage estimate. Actual mileage will vary.

New Mitsubishi Motors President Has Been Announced

MitsubishiEffective April 1st, there a new Mitsubishi Motors president is stepping up. Fred Diaz is replacing Ryujiro Kobashi as President and CEO of Mitsubishi Motors North America, Inc. We at Bell Mitsubishi are thrilled to hear this news and what it means for the company.

Diaz has spent 29 years in the automotive industry, including various roles in customer relations, marketing, and sales. Kobashi will return to Mitsubishi Motors’ headquarters in Tokyo to serve a crucial role in overseas sales. He spent four years at the head of MMNA and played a key role in its recent growth and achievements.

Chief Operating Officer Trevor Mann stated, “The United States is a strategic market for Mitsubishi Motors in our Drive for Growth plan. With his in-depth background and experience in North America, Fred has a strong ability to proactively engage with Mitsubishi Motors’ dealers and customers as we aim to expand our dealership network, enhance our brand, and drive sales growth.”

This exciting announcement comes on the heels of MMNA surpassing a 100,000 sales milestone for 2017 calendar year. Such sales results make Mitsubishi Motors the fastest growing non-luxury brand in the United States thanks, in part, to the release of the all-new Eclipse Cross crossover.

With Diaz as the head of the company and even more new models being released, including the Outlander PHEV, 2018 is set up to be an even better year than 2017.

Information on New Mitsubishi Connect Android Auto Apps Being Added

Mitsubishi Technology

If you drive a new Mitsubishi, it may be equipped with Android Auto™, which gives you access to a world of digital tools.

Android Auto™ is a safer way to use certain smartphone features in your car and minimize distractions. This interface allows you to use certain smartphone apps directly on the Mitsubishi Connect screen. Listen to your favorite music, get directions, and send messages all with your voice and while keeping your phone stowed away.

Use Google Assistant on Android Auto™ so you can keep your hands on the wheel while still accessing your apps. Press and hold the voice control button on your steering wheel or say, “OK, Google,” to activate the voice commands and access your favorite apps.

Currently, Mitsubishi Connect Android Auto Apps include Spotify®, TuneIn, Stitcher™, Threema, Amazon Music, iHeartRadio, Audiobooks by Audible, and Google Maps, just to name a few. When you access Google Maps, for instance, you can get real-time traffic alerts, find a faster route, and avoid speed traps. Alternatively, you can use the Waze navigation app to find a new restaurant.

There are new apps added to Android Auto all the time. Some of the latest additions include WhatsApp, Skype, Textra, and Google Play Music.

To see how Android Auto™ works or see which Mitsubishi models are compatible with Android Auto™, contact us at Bell Mitsubishi.

A Brief History of Mitsubishi Motors

History of Mitsubishi Motors

We at Bell Mitsubishi are proud to represent a company with such an influential, important automotive history. Not sure where your favorite brand comes from? Check out this brief history of Mitsubishi Motors.

We at Bell Mitsubishi are proud to represent a company with such an influential, important automotive history. Not sure where your favorite brand comes from? Check out this brief history of Mitsubishi Motors.

  • 1870s: In 1870, the company Tsukumo Shokai separated from the Tosa Clan, and in 1873, the name was changed to Mitsubishi Shokai.
  • 1914: Mitsubishi’s iconic three-diamond trademark was registered.
  • 1921: Mitsubishi established Mitsubishi Internal Combustion Engine Manufacturing.
  • 1937: Mitsubishi developed a prototype of a four-wheel-drive passenger car for military use.
  • 1960: After several innovations in the 1940s and 1950s, Mitubishi’s own Shin Mitsubishi Heavy-Industries created the Mitsubishi 500 compact four-wheel passenger car.
  • 1973: Mitsubishi launched its iconic Lancer car in the same year that its Galant 16L HT GS won the 21st East African Safari Rally.
  • 1983: Mitsubishi Motors Corporation, Heavy Industries Corporation of Malaysia, and Mitsubishi Corporation jointly formed a national car business.
  • 1988: Mitsubishi began production of its famous Eclipse model.
  • 1996: Mitsubishi established a research and development company here in the United States.
  • 2003: Mitsubishi Motors North America took its passenger car business to North America.
  • 2009: The innovative i-MiEV won the Car of the Year Japan’s “Most Advanced Technology” award.

Mitsubishi’s history is full of exciting moments, but its future here in the US and throughout the world has even more in store.

Mitsubishi Considered Fastest Growing Non-Luxury Car Brand in 2017

Non-Luxury Car Brand

Mitsubishi Motors recently became the fastest growing, non-luxury car brand in the United States in 2017. The Japanese carmaker saw a year-over-year sales increase of 7.7% in 2017.

Mitsubishi Motors recently became the fastest growing, non-luxury car brand in the United States in 2017. The Japanese carmaker saw a year-over-year sales increase of 7.7% in 2017. This increase makes last year the fifth year in a row that the brand has gone up in sales.

“2017 was a challenging year for the industry,” said Don Swearingen, executive vice president and chief operating officer for Mitsubishi Motors North America. “Mitsubishi’s CUV lineup posted banner sales, up 15% over 2016.”

The three-row Mitsubishi Outlander had its best sales year ever in 2017. It sold a total of 35,310 vehicles, which was an increase of 32.9% over 2016. The Outlander Sport, which is the Outlander’s smaller, sportier sibling, also saw a big December sales month with an increase of 47.1% over December 2016, and a total of 33,160 sales.

For 2018, it doesn’t look like these sales will slow down much. With the Mitsubishi Outlander PHEV delivering SUV capabilities and EV fuel economy and the all-new 2018 Eclipse Cross joining the crossover lineup, Mitsubishi is positioned to continuing selling well in the new year.

You can see the all-new Eclipse Cross at Bell Mitsubishi starting in March. Until then, come check out the Outlander PHEV which has just arrived at our showroom here at Mitsubishi Motors.

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