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Category: Mitsubishi (page 1 of 10)

Mitsubishi Motors Expands “Small Batch” Marketing Strategy

Mitsubishi has been focusing in on what it calls “Small Batch” marketing strategy. Aimed at delivering a more customized, specific brand experience for consumers, the Small Batch Drive Experience also seeks to create an innovative way of reaching audiences. So what is it?

Mitsubishi is allying with BirdDog, a company that uses information gleaned from social media and “hyper-local geo-targeting technology” to build accurate buyer profiles. From there, Mitsubishi can use these details to identify and attract prospective customers. Then, the automaker can focus its efforts on drivers most likely to be interested in going for a test drive, and set up relevant events near them.

Usually, traditional customer ride-and-drive marketing campaigns involve a lot of equipment and a large physical footprint, but the partnership between BirdDog and Mitsubishi enables the duo to cater the buying experience to buyers in particular regions and demographics. They will identify places like shopping centers, restaurants, coffee shops, and other retail locations to set up pop-up test-drive sites.

Ultimately, Mitsubishi hopes that Small Batch marketing will empower them to reach customers in a way that’s never been attempted before. Rather than trying to draw people to events, Mitsubishi intends to bring the events to them so that they can engage with the brand on their own terms, in their own environment.

This customer-focused approach to sales and marketing speaks to Mitsubishi’s passion for the people who drive their vehicles. For more examples of this ideal in practice, stop by Bell Mitsubishi today and have a chat with a member of our staff.

Mitsubishi Named OEM of the Year for Innovative App

Mitsubishi Motors North America was named the fastest-growing Asian brand in America for the second year in a row, and it’s easy to see why. At the TU-Automotive Detroit, the world’s largest automotive technology conference, Mitsubishi received “Telematics OEM of the Year” for their new Road Assist+ smartphone application.

Original equipment manufacturers (OEMs) that made notable advancements in smart vehicle connection technology in the last year were pitted against one another for the award, and Mitsubishi’s intelligent solution left the competition in the dust.

Road Assist+ is the first completely hardware-free, vehicle-independent smartphone software from an OEM that uses telematics to show owners how they could save money by changing their driving habits. The App is capable of calculating these figures by taking advantage of usage-based insurances (UBIs).

The system analyzes driving behavior by evaluating UBIs and delivers user-specific tips on how to avoid negative driving patterns like speeding, abrupt braking, or rapid acceleration. The ultimate goal is to increase the overall safety of everybody on the road and to help drivers of Mitsubishi vehicles lower their insurance rates.

As its name would suggest, Road Assist+ provides users with 24-hour emergency roadside assistance. The award-winning application is available for download on the Google Play Store as well as the Apple App Store.

For a taste of Mitsubishi’s hardware innovations, swing by Bell Mitsubishi and take one for a test drive.

Mitsubishi Lancer Evolution Rumored to Return

Starting in 1992, Mitsubishi produced a dynamic sports sedan called the Lancer Evolution, but the popular model was discontinued in 2017 when the automaker decided to focus their business on SUVs, hybrids, and electric vehicles rather than sports. But plans may be changing.

Information from Japan-based sources has revealed that Mitsubishi may be resurrecting the Lancer Evolution in the near future. The most recent iteration of the sedan was called the Lancer Evolution X, so for the time being, the rumored comeback car is known by the name Lancer Evolution XI.

If the Lancer does return to production, its design will likely build on Renault-Nissan-Mitsubishi’s MF-C/D F4 platform. The sport sedan’s previous renditions featured 2.0L turbo engines capable of producing up to 303 horsepower, so it stands to reason that the Evolution XI will have similar power, especially since the comparable Renault Megane RS houses similar hardware. The new model will also offer both manual and automatic transmissions as well as standard All-Wheel Drive.

Despite having been discontinued, the Lancer remains a popular choice for drivers in China. Its continued presence in Asian markets may be a contributing factor in Mitsubishi’s planned resurrection of the sport sedan.

Speculation names Osamu Masuko, chairman and former CEO of Mitsubishi, as a supporter of the vehicle’s return. Currently there’s little to go on other than speculation, but experts seem confident that reviving the performance-focused segment of the Mitsubishi lineup would be a smart move for the automaker. For the time being, all we can do is wait and see.

In the meantime, get up to speed with all of the currently available Mitsubishi vehicles at Bell Mitsubishi.

What Will the Upcoming Mitsubishi Models Be Named?

With its star on the rise across the United States, Mitsubishi has steadily been introducing new models to the market with no plans to slow down. The automaker could come up with entirely new titles for these new cars, but there is also the chance it could reach back into the record book to reinstate some well-loved defunct nameplates.

So, what will the names of upcoming Mitsubishi models be? Here are a few possibilities:

Lancer

Originally released in 1973, the Mitsubishi Lancer was retired in 2017. The Lancer was responsible for many fond on-the-road memories for countless American drivers, so there’s a good chance we see that name gracing a Mitsubishi model in the future.

Starion

The Mistubishi Starion was a sporty tourer sold in the ’80s and early ’90s. It’s possible Mitsubishi will play on people’s nostalgia and love of the Neon Decade by reintroducing the Starion nameplate.

Raider

With whispers of a new Mitsubishi pickup making their way through the industry rumor mill, there’s a high probability that any new truck Mitsubishi puts out will again bear the strong name of “Raider,” which was a pickup model sold by Mitsubishi in the U.S. from 2005 to 2010.

Want to learn more about Mitsubishi’s current lineup? Stop by Bell Mitsubishi to test drive the Outlander, Eclipse Cross, or Mirage.

New Design for the 2020 Outlander Sport

The Mitsubishi brand is always looking to the future. The compact Mitsubishi Outlander Sport will be one of the first models to wear the brand’s new design language. The design for the 2020 Outlander Sport features a bold new grille, a flatter hood, and new headlights.

Updates continue inside with improvements in the materials throughout the cabin. These include better seat upholstery, new climate control knobs that are easier to grip, a black headliner, and a new 8-inch touchscreen system.

Nate Berg, director of product planning for Mitsubishi Motors North America, said to CNET, “Design will be a key strategic thing moving forward for Mitsubishi Motors. We will continue to focus on refining our design.”

Many of the new design features we see in the Outlander Sport debuted in the Engelberg Tourer concept we saw at earlier car shows. This design language gives the Mitsubishi brand a more rugged persona.

Under the hood, the Outlander Sport remains the same with a standard 2.0-liter four-cylinder engine with 148 horsepower and 145 lb-ft of torque. Buyers will also be able to choose from a variety of available active safety features, including automatic high beams, blind-spot monitoring, and automatic emergency braking.

While we anticipate its release, test-drive the 2019 Mitsubishi Outlander Sport in Rahway, NJ, at Bell Mitsubishi.

Mitsubishi Outlander PHEV Global Sales Hits 200,000 Milestone

The Mitsubishi Outlander PHEV made big waves upon its first introduction as the world’s first plug-in hybrid SUV. Now, this eco-friendly SUV has done it again after reaching a key milestone of over 200,000 global sales since its introduction in 2013.

Since its beginning in Japan, the Outlander PHEV has launched in over 50 countries around the world and received recognition as the world’s best-selling plug-in hybrid vehicle. It made a name for itself in Europe as the continent’s best-selling plug-in hybrid vehicle from 2015 to 2018.

These Mitsubishi Outlander PHEV global sales demonstrate the consumer demand for electrified vehicles around the world. This plug-in hybrid SUV utilizes a front and rear electric motor and no gearbox, providing a smooth driving experience. It offers a total system output of 190 horsepower, while still offering an impressive 74 MPGe efficiency rating.

In addition to its eco-friendliness, the Outlander PHEV seats up to five passengers while also offering a maximum cargo capacity of 62.8 cubic feet. This allows you to easily bring whomever and whatever you need with on the go, making it an ideal family vehicle.

Check out the 2019 Mitsubishi Outlander PHEV in Rahway, NJ, at Bell Mitsubishi.

Mitsubishi Motors Ranks Third in 2019 J.D. Power Customer Satisfaction Index

Every aspect of engineering and production at Mitsubishi Motors gears toward customer satisfaction. This commitment to excellence is its own reward, but additional accolades also go a long way. Recently, Mitsubishi ranked third highest in the mass-market vehicle category of J.D. Power Customer Satisfaction Index. This year’s ranking sees Mitsubishi rise seven places from last year’s 10th place finish.

J.D. Power is the largest global marketing information services company. Each year they do thousands of tests across the spectrum of vehicles to determine their rankings. This year’s determinations for Customer Satisfaction are from service customers, who own one- to five-year-old vehicles. The categories evaluated were service initiation, vehicle pick-up, service facility, service quality and service advisor.

Given the results of this prestigious evaluation, it is no surprise why Mitsubishi sales have been on the rise in the United States the past few years. For award-winning customer satisfaction, visit Bell Mitsubishi for your next car purchase.

Mitsubishi Eclipse Cross First Birthday Comes with 80,000 Global Sales

Recently, Mitsubishi celebrated two important milestones with the Mitsubishi Eclipse Cross first birthday closing out a sales year with 80,000 worldwide sales of the new crossover. These strong sales are not a surprise, as the new Eclipse Cross combines the functionality and versatility of an SUV with the agility and style of a coupe to offer drivers something truly unique in the SUV market.

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New Outlander PHEV Named Green SUV of the Year

The 2019 Outlander Plug-In Hybrid Electric Vehicle (PHEV) recently took home “Green SUV of the Year” from Green Car Journal during the LA Auto Show’s AutoMobility event. Green Car Journal is an industry leader for recognizing eco-friendly vehicles. Special comments from its judges explain that the Outlander PHEV raises the bar for environmental performance.

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The Future of Mitsubishi: Introducing the e-Evolution Concept

The new Mitsubishi e-Evolution Concept vehicle is turning heads after its recent reveal at the Los Angeles Auto Show. This all-electric high-performance model assembles on the crossover platform with a signature all-wheel control system and an electric powertrain. This model gives us a sign of what to expect from Mitsubishi in the near future.

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