Bell Mitsubishi Blog

1500 Route 1 S Rahway, NJ 07065

Category: Mitsubishi (page 1 of 8)

New Mitsubishi Marketing Campaign Features Rapper Harry Mack

One of Mitsubishi’s latest vehicles — the Eclipse Cross — is getting a fun and contemporary marketing campaign. The 2018 Mitsubishi Eclipse Cross was designed to be sporty, sleek, and appealing to a young demographic, and Mitsubishi extended this feeling to the vehicle’s video ads. Called the “Harry Mack Freestyle Test Drives,” the new marketing campaign features rapper Harry Mack as he delivers information about the Eclipse Cross by freestyling.

When asked about the collaboration, Harry Mack commented, “The idea of applying my freestyle skills to the test-drive concept appealed to me right away,” citing that he felt the campaign challenged him creatively.

In addition to appealing to a younger demographic and taking advantage of the Eclipse Cross’s fun reputation, Mitsubishi believes that Harry Mack’s freestyle rapping will be catchy enough to stick in television viewers’ heads — which will, in turn, keep them thinking about the Mitsubishi Eclipse Cross.

The ad campaign featuring rapper Harry Mack happens to coincide with Mitsubishi’s Summer Season Pass Sales Event, which offers potential customers incentives when they purchase the Mitsubishi vehicle that best suits their lifestyle and needs. The deal includes Mitsubishi’s award-winning crossover lineup, such as the Outlander, Outlander Sport, and the all-new Mitsubishi Eclipse Cross featured in the marketing campaign.

Stop by Bell Mitsubishi today to test-drive the 2018 Eclipse Cross and see for yourself what Harry Mack is rapping about.

Forbes Names Mitsubishi One of the Best Employers of 2018

Mitsubishi Motors logo

At Bell Mitsubishi, we know that a great business requires more than just exceptional products. After all, every new Mitsubishi innovation — such as the 2018 Outlander PHEV or the award-winning 2018 Eclipse Cross — is the result of a vast, passionate team of real people. Given Mitsubishi’s recent success, it comes as no surprise that Forbes recently named Mitsubishi one of the best employers of 2018 on their prestigious Best Employers List.

 

In generating their yearly list, Forbes collaborates with online research firm Statista and samples feedback from more than 30,000 U.S. employees working in the United States. In this way, Forbes’ List is based on information provided by the actual employees, rather than abstract statistics and dollar amounts.

 

Responding to being awarded a top spot on the list, Fred Diaz, president and CEO of Mitsubishi Motors North America, said, “Being recognized by Forbes is a great honor and validation to our commitment to provide a working environment that is supportive, diverse, and dynamic.”

 

The Forbes’ list comes at an especially exciting time for Mitsubishi, as it is also the fastest growing non-luxury auto brand in the U.S. as of 2017. There’s no doubt that this momentum has a lot to do with the launch of the popular 2018 Eclipse Cross and 2018 Outlander PHEV, as well as the dedicated teams behind these vehicles.

 

To look at the Mitsubishi lineup, come into Bell Mitsubishi today and support the top employer in the automotive industry.

2018 Mitsubishi Outlander PHEV and Outlander Win “Best 5 All-Around Performance” Award

Outlander PHEV

The 2018 Mitsubishi Outlander PHEV and Outlander prove once and for all that incredible SUV capability and ground-breaking fuel efficiency really can go hand-in-hand. We’re not the only ones who have noticed this, either. Recently, the 2018 Mitsubishi Outlander PHEV and Outlander received the “Best 5 All-around Performance” award from the Automotive Science Group in their 2018 Automotive Performance Index™ study.

 

The 2018 Outlander PHEV and Outlander were up against 372 competing models in the diverse SUV segment. However, due to its exceptional combination of performance, efficiency, and value, the Outlander platform easily won a top spot on the prestigious list. In fact, the Automotive Science Group concluded that the Outlander platform outperformed the average SUV by a staggering 22%.

 

The 2018 Outlander PHEV is capable of a 22-mile all-electric driving range and offers an EPA-estimated 74 mpg-e, while still delivering the versatility and capability of a crossover. The larger 2018 Outlander manages an EPA-estimated 30 mpg highway, an exceptional rating for a gasoline SUV.*

 

The Automotive Science Group is a data-oriented automotive research group interested in the intersection of automotive performance and eco-friendly technologies. The “Best 5 All-Around Performance” award is given yearly to the top five vehicles in each class, with a focus on environmental and economic performance.

 

Come into Bell Mitsubishi to see for yourself exactly why the 2018 Mitsubishi Outlander PHEV and Outlander earned such a prestigious award.

 

*EPA mileage estimate. Actual mileage will vary.

New Mitsubishi Motors President Has Been Announced

MitsubishiEffective April 1st, there a new Mitsubishi Motors president is stepping up. Fred Diaz is replacing Ryujiro Kobashi as President and CEO of Mitsubishi Motors North America, Inc. We at Bell Mitsubishi are thrilled to hear this news and what it means for the company.

Diaz has spent 29 years in the automotive industry, including various roles in customer relations, marketing, and sales. Kobashi will return to Mitsubishi Motors’ headquarters in Tokyo to serve a crucial role in overseas sales. He spent four years at the head of MMNA and played a key role in its recent growth and achievements.

Chief Operating Officer Trevor Mann stated, “The United States is a strategic market for Mitsubishi Motors in our Drive for Growth plan. With his in-depth background and experience in North America, Fred has a strong ability to proactively engage with Mitsubishi Motors’ dealers and customers as we aim to expand our dealership network, enhance our brand, and drive sales growth.”

This exciting announcement comes on the heels of MMNA surpassing a 100,000 sales milestone for 2017 calendar year. Such sales results make Mitsubishi Motors the fastest growing non-luxury brand in the United States thanks, in part, to the release of the all-new Eclipse Cross crossover.

With Diaz as the head of the company and even more new models being released, including the Outlander PHEV, 2018 is set up to be an even better year than 2017.

Information on New Mitsubishi Connect Android Auto Apps Being Added

Mitsubishi Technology

If you drive a new Mitsubishi, it may be equipped with Android Auto™, which gives you access to a world of digital tools.

Android Auto™ is a safer way to use certain smartphone features in your car and minimize distractions. This interface allows you to use certain smartphone apps directly on the Mitsubishi Connect screen. Listen to your favorite music, get directions, and send messages all with your voice and while keeping your phone stowed away.

Use Google Assistant on Android Auto™ so you can keep your hands on the wheel while still accessing your apps. Press and hold the voice control button on your steering wheel or say, “OK, Google,” to activate the voice commands and access your favorite apps.

Currently, Mitsubishi Connect Android Auto Apps include Spotify®, TuneIn, Stitcher™, Threema, Amazon Music, iHeartRadio, Audiobooks by Audible, and Google Maps, just to name a few. When you access Google Maps, for instance, you can get real-time traffic alerts, find a faster route, and avoid speed traps. Alternatively, you can use the Waze navigation app to find a new restaurant.

There are new apps added to Android Auto all the time. Some of the latest additions include WhatsApp, Skype, Textra, and Google Play Music.

To see how Android Auto™ works or see which Mitsubishi models are compatible with Android Auto™, contact us at Bell Mitsubishi.

A Brief History of Mitsubishi Motors

History of Mitsubishi Motors

We at Bell Mitsubishi are proud to represent a company with such an influential, important automotive history. Not sure where your favorite brand comes from? Check out this brief history of Mitsubishi Motors.

We at Bell Mitsubishi are proud to represent a company with such an influential, important automotive history. Not sure where your favorite brand comes from? Check out this brief history of Mitsubishi Motors.

  • 1870s: In 1870, the company Tsukumo Shokai separated from the Tosa Clan, and in 1873, the name was changed to Mitsubishi Shokai.
  • 1914: Mitsubishi’s iconic three-diamond trademark was registered.
  • 1921: Mitsubishi established Mitsubishi Internal Combustion Engine Manufacturing.
  • 1937: Mitsubishi developed a prototype of a four-wheel-drive passenger car for military use.
  • 1960: After several innovations in the 1940s and 1950s, Mitubishi’s own Shin Mitsubishi Heavy-Industries created the Mitsubishi 500 compact four-wheel passenger car.
  • 1973: Mitsubishi launched its iconic Lancer car in the same year that its Galant 16L HT GS won the 21st East African Safari Rally.
  • 1983: Mitsubishi Motors Corporation, Heavy Industries Corporation of Malaysia, and Mitsubishi Corporation jointly formed a national car business.
  • 1988: Mitsubishi began production of its famous Eclipse model.
  • 1996: Mitsubishi established a research and development company here in the United States.
  • 2003: Mitsubishi Motors North America took its passenger car business to North America.
  • 2009: The innovative i-MiEV won the Car of the Year Japan’s “Most Advanced Technology” award.

Mitsubishi’s history is full of exciting moments, but its future here in the US and throughout the world has even more in store.

Mitsubishi Considered Fastest Growing Non-Luxury Car Brand in 2017

Non-Luxury Car Brand

Mitsubishi Motors recently became the fastest growing, non-luxury car brand in the United States in 2017. The Japanese carmaker saw a year-over-year sales increase of 7.7% in 2017.

Mitsubishi Motors recently became the fastest growing, non-luxury car brand in the United States in 2017. The Japanese carmaker saw a year-over-year sales increase of 7.7% in 2017. This increase makes last year the fifth year in a row that the brand has gone up in sales.

“2017 was a challenging year for the industry,” said Don Swearingen, executive vice president and chief operating officer for Mitsubishi Motors North America. “Mitsubishi’s CUV lineup posted banner sales, up 15% over 2016.”

The three-row Mitsubishi Outlander had its best sales year ever in 2017. It sold a total of 35,310 vehicles, which was an increase of 32.9% over 2016. The Outlander Sport, which is the Outlander’s smaller, sportier sibling, also saw a big December sales month with an increase of 47.1% over December 2016, and a total of 33,160 sales.

For 2018, it doesn’t look like these sales will slow down much. With the Mitsubishi Outlander PHEV delivering SUV capabilities and EV fuel economy and the all-new 2018 Eclipse Cross joining the crossover lineup, Mitsubishi is positioned to continuing selling well in the new year.

You can see the all-new Eclipse Cross at Bell Mitsubishi starting in March. Until then, come check out the Outlander PHEV which has just arrived at our showroom here at Mitsubishi Motors.

Mitsubishi 2017 Sales: More Than 100,000 Vehicles Delivered, Five Straight Years of Growth

Mitsubishi 2017 SalesThe fastest-growing non-luxury automotive brand in the United States last year was Mitsubishi, earning the title with a 7.7% increase in sales from 2016 and a grand total of 103,686 vehicles delivered. Mitsubishi 2017 sales also marked five consecutive years that sales have grown year-on-year.

“2017 was a remarkable year for Mitsubishi as we continued our rebuilding effort and posted another year of sales growth. In just five years, Mitsubishi sales have increased nearly 80%, and we’re doing that with fleet sales that are lower than industry average,” said Don Swearingen, executive vice president and chief operating officer, MMNA.

The most key component of Mitsubishi’s success was the Outlander, which benefitted from strong sales momentum throughout the year to finish the year up 32.9% at 35,310 delivered. Helping to polish off the year with a record December was the Outlander Sport, which finished the year up from 2016 at 33,160 delivered.

“Mitsubishi’s CUV lineup posted banner sales, up 15% over 2016. Customer demand for these vehicles is as high as it has ever been due to a combination of style, technology, performance, and value,” Swearingen added.

December also marked the launch of the long-awaited Outlander PHEV, which—combined with the arrival of the Mitsubishi Eclipse Cross crossover later this year—should help Mitsubishi net its 6th straight year of growth in America and maintain its title as the fastest-growing non-luxury brand in the United States.

“While we’re excited for the success the brand achieved in 2017, we’re hitting the ground running in 2018 with the launch of two new CUVs,” said Swearingen. “The highly anticipated Outlander Plug-in Hybrid Electric Vehicle (PHEV) just began shipping to our dealers, and the all-new Eclipse Cross will arrive in showrooms in March. These two new vehicles, combined with the Outlander and Outlander Sport will give Mitsubishi a family of CUVs that is unmatched in the industry.”

If Mitsubishi 2017 sales—and sales from the four years prior—are any indication, 2018 should be a banner year for the brand. You can be a part of it by stopping into Bell Mitsubishi to see what makes the 2018 Mitsubishi Outlander, Outlander Sport, and Mirage some of the most fun and functional vehicles on the road today.

New 2018 Outlander PHEV Design Has Fast-Charging System

2018 Outlander PHEV Design

The 2018 Outlander PHEV design is sporty, efficient, and—above all—it’s high tech. The latest version now comes with the CHAdeMO fast-charging port.

The 2018 Outlander PHEV design is sporty, efficient, and—above all—it’s high tech. The latest version of Mitsubishi’s iconic plug-in hybrid vehicle now comes with the CHAdeMO fast-charging port. One of the major setbacks of owning a plug-in vehicle (whether hybrid or all-electric) is the charge time. However, the latest Outlander PHEV lets you recharge in approximately 20 minutes.

The Outlander PHEV charges the 12kWh battery in an incredibly quick time, though you can still charge with an old-fashioned 110V outlet if you prefer. The CHAdeMO fast-charging port technology is typically seen on hybrid-electric models that cost over $75,000, which makes the Outlander PHEV considerably more competitive thanks to its affordable pricing.

Most drivers who have shorter commutes—less than 40 miles roundtrip—can use the Outlander PHEV for a gasoline-free drive to and from work. Overall electric usage could account for the majority of the car’s energy consumption.”

For drivers looking for a practical way to go green, the new Outlander PHEV may be the right option. Thanks to the CHAdeMO charging system you don’t need to wait around all day for energy; however, there’s always reliable gasoline power when you need it. Visit Bell Mitsubishi to learn more about the Outlander PHEV.

The Enchantingly Affordable 2018 Mitsubishi Outlander Sport

2018 Outlander Sport
When Mitsubishi launched the current generation of the Outlander Sport, it quickly become one of the best-selling vehicles in the brand’s lineup. Why? Families were attracted to its low price and many practical, convenient, and fun features. In short, it made a perfect affordable family ride for everyday errand-running and long road trips. The new model year elaborates on this successful make. Whether you’re looking for safety, technology, or just a reliable car, the new 2018 Mitsubishi Outlander Sport has you covered.

 

The Outlander Sport is equipped to accommodate five passengers. Its concise, lightweight build affords it a more athletic appearance and agile handling that aims to please both on- and off-road. It achieves up to 30 mpg on the highway, and offers advanced safetyperks including Forward Collision Mitigation and Lane Departure Warning.*

 

In addition, the Mitsubishi Outlander Sport features a standard seven-inch touchscreen that comes with options like Apple CarPlay™, Android Auto™, and Bluetooth®.

 

This affordable family ride makes an all-around excellent family hauler thanks to its array of advanced features. The 2018 Mitsubishi Outlander Sport is available now at Bell Mitsubishi. Come check it out for yourself; we’ll be more than happy to set you up with a test drive.

 

*EPA mileage estimate. Actual mileage may vary.

Older posts