Mitsubishi has been focusing in on what it
calls “Small Batch” marketing strategy. Aimed at delivering a more customized,
specific brand experience for consumers, the Small Batch Drive Experience also
seeks to create an innovative way of reaching audiences. So what is it?
Mitsubishi is allying with BirdDog, a company that uses information gleaned from social media and “hyper-local geo-targeting technology” to build accurate buyer profiles. From there, Mitsubishi can use these details to identify and attract prospective customers. Then, the automaker can focus its efforts on drivers most likely to be interested in going for a test drive, and set up relevant events near them.
Usually, traditional customer ride-and-drive marketing
campaigns involve a lot of equipment and a large physical footprint, but the
partnership between BirdDog and Mitsubishi enables the duo to cater the buying
experience to buyers in particular regions and demographics. They will identify
places like shopping centers, restaurants, coffee shops, and other retail
locations to set up pop-up test-drive sites.
Ultimately, Mitsubishi hopes that Small Batch
marketing will empower them to reach customers in a way that’s never been
attempted before. Rather than trying to draw people to events, Mitsubishi
intends to bring the events to them so that they can engage with the brand on
their own terms, in their own environment.
This customer-focused approach to sales and marketing speaks to Mitsubishi’s passion for the people who drive their vehicles. For more examples of this ideal in practice, stop by Bell Mitsubishi today and have a chat with a member of our staff.
Mitsubishi Motors North America was named the
fastest-growing Asian brand in America for the second year in a row, and it’s
easy to see why. At the TU-Automotive Detroit, the world’s largest automotive
technology conference, Mitsubishi received “Telematics OEM of the
Year” for their new Road Assist+ smartphone application.
Original equipment manufacturers (OEMs) that made notable
advancements in smart vehicle connection technology in the last year were
pitted against one another for the award, and Mitsubishi’s intelligent solution
left the competition in the dust.
Road Assist+ is the first completely hardware-free,
vehicle-independent smartphone software from an OEM that uses telematics to
show owners how they could save money by changing their driving habits. The App
is capable of calculating these figures by taking advantage of usage-based
The system analyzes driving behavior by evaluating UBIs and delivers
user-specific tips on how to avoid negative driving patterns like speeding,
abrupt braking, or rapid acceleration. The ultimate goal is to increase the
overall safety of everybody on the road and to help drivers of Mitsubishi
vehicles lower their insurance rates.
As its name would suggest, Road Assist+ provides users with
24-hour emergency roadside assistance. The award-winning application is
available for download on the Google Play Store as well as the Apple App Store.
For a taste of Mitsubishi’s hardware innovations, swing by Bell Mitsubishi and take one for a test drive.
Starting in 1992, Mitsubishi produced a dynamic sports sedan
called the Lancer Evolution, but the popular model was discontinued in 2017
when the automaker decided to focus their business on SUVs, hybrids, and
electric vehicles rather than sports. But plans may be changing.
Information from Japan-based sources has revealed that
Mitsubishi may be resurrecting the Lancer Evolution in the near future. The most
recent iteration of the sedan was called the Lancer Evolution X, so for the
time being, the rumored comeback car is known by the name Lancer Evolution XI.
If the Lancer does return to production, its design will
likely build on Renault-Nissan-Mitsubishi’s MF-C/D F4 platform. The sport
sedan’s previous renditions featured 2.0L turbo engines capable of producing up
to 303 horsepower, so it stands to reason that the Evolution XI will have
similar power, especially since the comparable Renault Megane RS houses similar
hardware. The new model will also offer both manual and automatic transmissions
as well as standard All-Wheel Drive.
Despite having been discontinued, the Lancer remains a popular choice for drivers in China. Its continued presence in Asian markets may be a contributing factor in Mitsubishi’s planned resurrection of the sport sedan.
Speculation names Osamu Masuko, chairman and former CEO of
Mitsubishi, as a supporter of the vehicle’s return. Currently there’s little to
go on other than speculation, but experts seem confident that reviving the
performance-focused segment of the Mitsubishi lineup would be a smart move for
the automaker. For the time being, all we can do is wait and see.
In the meantime, get up to speed with all of the currently available Mitsubishi vehicles at Bell Mitsubishi.
With its star on the rise across the United
States, Mitsubishi has steadily been introducing new models to the market with
no plans to slow down. The automaker could come up with entirely new titles for
these new cars, but there is also the chance it could reach back into the
record book to reinstate some well-loved defunct nameplates.
So, what will the names of upcoming Mitsubishi models be? Here are a few possibilities:
Originally released in 1973, the Mitsubishi
Lancer was retired in 2017. The Lancer was responsible for many fond
on-the-road memories for countless American drivers, so there’s a good chance
we see that name gracing a Mitsubishi model in the future.
The Mistubishi Starion was a sporty tourer
sold in the ’80s and early ’90s. It’s possible Mitsubishi will play on people’s
nostalgia and love of the Neon Decade by reintroducing the Starion nameplate.
With whispers of a new Mitsubishi pickup
making their way through the industry rumor mill, there’s a high probability
that any new truck Mitsubishi puts out will again bear the strong name of
“Raider,” which was a pickup model sold by Mitsubishi in the U.S. from 2005 to
Want to learn more about Mitsubishi’s current lineup? Stop by Bell Mitsubishi to test drive the Outlander, Eclipse Cross, or Mirage.
The Mitsubishi brand is always looking to the future. The
compact Mitsubishi Outlander Sport will be one of the first models to wear the
brand’s new design language. The design for the 2020 Outlander Sport features a
bold new grille, a flatter hood, and new headlights.
Updates continue inside with improvements in the materials
throughout the cabin. These include better seat upholstery, new climate control
knobs that are easier to grip, a black headliner, and a new 8-inch touchscreen
Nate Berg, director of product planning for Mitsubishi Motors North America, said to CNET, “Design will be a key strategic thing moving forward for Mitsubishi Motors. We will continue to focus on refining our design.”
Many of the new design features we see in the Outlander
Sport debuted in the Engelberg Tourer concept we saw at earlier car shows. This
design language gives the Mitsubishi brand a more rugged persona.
Under the hood, the Outlander Sport remains the same with a
standard 2.0-liter four-cylinder engine with 148 horsepower and 145 lb-ft of
torque. Buyers will also be able to choose from a variety of available active
safety features, including automatic high beams, blind-spot monitoring, and
automatic emergency braking.
While we anticipate its release, test-drive the 2019 Mitsubishi Outlander Sport in Rahway, NJ, at Bell Mitsubishi.
The Mitsubishi Outlander PHEV made big waves upon its first introduction as the world’s first plug-in hybrid SUV. Now, this eco-friendly SUV has done it again after reaching a key milestone of over 200,000 global sales since its introduction in 2013.
Since its beginning in Japan, the Outlander PHEV has launched
in over 50 countries around the world and received recognition as the world’s
best-selling plug-in hybrid vehicle. It made a name for itself in Europe as the
continent’s best-selling plug-in hybrid vehicle from 2015 to 2018.
These Mitsubishi Outlander PHEV global sales demonstrate the
consumer demand for electrified vehicles around the world. This plug-in hybrid
SUV utilizes a front and rear electric motor and no gearbox, providing a smooth
driving experience. It offers a total system output of 190 horsepower, while
still offering an impressive 74 MPGe efficiency rating.
In addition to its eco-friendliness, the Outlander PHEV seats
up to five passengers while also offering a maximum cargo capacity of 62.8
cubic feet. This allows you to easily bring whomever and whatever you need with
on the go, making it an ideal family vehicle.
Check out the 2019 Mitsubishi Outlander PHEV in Rahway, NJ, at Bell Mitsubishi.
Every aspect of engineering and production at Mitsubishi Motors gears toward customer satisfaction. This commitment to excellence is its own reward, but additional accolades also go a long way. Recently, Mitsubishi ranked third highest in the mass-market vehicle category of J.D. Power Customer Satisfaction Index. This year’s ranking sees Mitsubishi rise seven places from last year’s 10th place finish.
J.D. Power is the largest global marketing
information services company. Each year they do thousands of tests across the
spectrum of vehicles to determine their rankings. This year’s determinations
for Customer Satisfaction are from service customers, who own one- to five-year-old
vehicles. The categories evaluated were service initiation, vehicle pick-up,
service facility, service quality and service advisor.
Given the results of this prestigious evaluation, it is no surprise why Mitsubishi sales have been on the rise in the United States the past few years. For award-winning customer satisfaction, visit Bell Mitsubishi for your next car purchase.
Recently, Mitsubishi celebrated
milestones with the Mitsubishi Eclipse Cross first birthday closing out a sales
year with 80,000 worldwide sales of the new crossover. These strong sales are
not a surprise, as the new Eclipse Cross combines the functionality and
versatility of an SUV with the agility and style of a coupe to offer drivers
something truly unique in the SUV market.
The 2019 Outlander Plug-In Hybrid Electric Vehicle (PHEV) recently
took home “Green SUV of the Year” from Green
Car Journal during the LA Auto Show’s AutoMobility event. Green Car Journal is an industry leader
for recognizing eco-friendly vehicles. Special comments from its judges explain
that the Outlander PHEV raises the bar for environmental performance.
The new Mitsubishi e-Evolution Concept vehicle is turning
heads after its recent reveal at the Los Angeles Auto Show. This all-electric
high-performance model assembles on the crossover platform with a signature
all-wheel control system and an electric powertrain. This model gives us a sign
of what to expect from Mitsubishi in the near future.