One of Mitsubishi’s latest vehicles — the Eclipse Cross — is getting a fun and contemporary marketing campaign. The 2018 Mitsubishi Eclipse Cross was designed to be sporty, sleek, and appealing to a young demographic, and Mitsubishi extended this feeling to the vehicle’s video ads. Called the “Harry Mack Freestyle Test Drives,” the new marketing campaign features rapper Harry Mack as he delivers information about the Eclipse Cross by freestyling.
When asked about the collaboration, Harry Mack commented, “The idea of applying my freestyle skills to the test-drive concept appealed to me right away,” citing that he felt the campaign challenged him creatively.
In addition to appealing to a younger demographic and taking advantage of the Eclipse Cross’s fun reputation, Mitsubishi believes that Harry Mack’s freestyle rapping will be catchy enough to stick in television viewers’ heads — which will, in turn, keep them thinking about the Mitsubishi Eclipse Cross.
The ad campaign featuring rapper Harry Mack happens to coincide with Mitsubishi’s Summer Season Pass Sales Event, which offers potential customers incentives when they purchase the Mitsubishi vehicle that best suits their lifestyle and needs. The deal includes Mitsubishi’s award-winning crossover lineup, such as the Outlander, Outlander Sport, and the all-new Mitsubishi Eclipse Cross featured in the marketing campaign.
Stop by Bell Mitsubishi today to test-drive the 2018 Eclipse Cross and see for yourself what Harry Mack is rapping about.
Can you hear hot dogs sizzling on a coal-burning grill? Firecrackers popping from the front yard? The horns of classic cars honking in the early morning parade? You must have drifted off to one of those fond memories of a happy Fourth of July in Rahway, New Jersey.
The hometown of Bell Mitsubishi really comes to life on Independence Day every year, with community events, sunny weather, and an out-of-this-world fireworks display to round things off. This Fourth of July in Rahway, be sure to knock these delightful events and activities off your to-do list:
- Pick up some farm-fresh strawberries, blueberries, and cream from Rahway Farm market to make a delicious American flag fruit parfait.
- Drop your jaw at a spectacular fireworks display, featured in the New Jersey Leisure Guide’s list of best fireworks shows in the state. You can enjoy the bangs and whistles from City Hall on Tuesday, July 3rd. The show starts promptly at dusk, so get there early with your folding chairs and blankets to snag a great spot. In case of rain, a make-up fireworks show will occur on July 5th.
- Pack up your towels, swimsuits, and plenty of sunscreen and head to Rahway River Park for some good old fashioned fun in the sun. Rahway River Park features an indoor and outdoor pool, baseball diamonds, a pitch for soccer and football, picnic facilities, and a playground — all you need for the perfect July 4th!
From all of us here at Bell Mitsubishi, we hope you have a happy Fourth of July!
At Bell Mitsubishi, we know that a great business requires more than just exceptional products. After all, every new Mitsubishi innovation — such as the 2018 Outlander PHEV or the award-winning 2018 Eclipse Cross — is the result of a vast, passionate team of real people. Given Mitsubishi’s recent success, it comes as no surprise that Forbes recently named Mitsubishi one of the best employers of 2018 on their prestigious Best Employers List.
In generating their yearly list, Forbes collaborates with online research firm Statista and samples feedback from more than 30,000 U.S. employees working in the United States. In this way, Forbes’ List is based on information provided by the actual employees, rather than abstract statistics and dollar amounts.
Responding to being awarded a top spot on the list, Fred Diaz, president and CEO of Mitsubishi Motors North America, said, “Being recognized by Forbes is a great honor and validation to our commitment to provide a working environment that is supportive, diverse, and dynamic.”
The Forbes’ list comes at an especially exciting time for Mitsubishi, as it is also the fastest growing non-luxury auto brand in the U.S. as of 2017. There’s no doubt that this momentum has a lot to do with the launch of the popular 2018 Eclipse Cross and 2018 Outlander PHEV, as well as the dedicated teams behind these vehicles.
To look at the Mitsubishi lineup, come into Bell Mitsubishi today and support the top employer in the automotive industry.
The 2018 Mitsubishi Outlander PHEV and Outlander prove once and for all that incredible SUV capability and ground-breaking fuel efficiency really can go hand-in-hand. We’re not the only ones who have noticed this, either. Recently, the 2018 Mitsubishi Outlander PHEV and Outlander received the “Best 5 All-around Performance” award from the Automotive Science Group in their 2018 Automotive Performance Index™ study.
The 2018 Outlander PHEV and Outlander were up against 372 competing models in the diverse SUV segment. However, due to its exceptional combination of performance, efficiency, and value, the Outlander platform easily won a top spot on the prestigious list. In fact, the Automotive Science Group concluded that the Outlander platform outperformed the average SUV by a staggering 22%.
The 2018 Outlander PHEV is capable of a 22-mile all-electric driving range and offers an EPA-estimated 74 mpg-e, while still delivering the versatility and capability of a crossover. The larger 2018 Outlander manages an EPA-estimated 30 mpg highway, an exceptional rating for a gasoline SUV.*
The Automotive Science Group is a data-oriented automotive research group interested in the intersection of automotive performance and eco-friendly technologies. The “Best 5 All-Around Performance” award is given yearly to the top five vehicles in each class, with a focus on environmental and economic performance.
Come into Bell Mitsubishi to see for yourself exactly why the 2018 Mitsubishi Outlander PHEV and Outlander earned such a prestigious award.
*EPA mileage estimate. Actual mileage will vary.
After much anticipation, we are proud to announce that the new 2018 Mitsubishi Eclipse Cross is available here at Bell Mitsubishi.
After much anticipation, we are proud to announce that the new 2018 Mitsubishi Eclipse Cross is available here at Bell Mitsubishi. The very first shipment of Mitsubishi Eclipse Cross models arrived on the West Coast last month and began distribution to Mitsubishi dealerships across the country, including here in Rahway, New Jersey.
The 2018 Mitsubishi Eclipse Cross is the second all-new model to join the Mitsubishi lineup in just a matter of months. Late last year, the all-new 2018 Mitsubishi Outlander PHEV arrived on our lot at Bell Mitsubishi.
The new Eclipse Cross is a compact CUV that packs a powerful punch from its 1.5-liter direct-injection turbo-engine. Available in a wide range of fun colors like Red Diamond and Octane Blue Metallic, the Eclipse Cross aims to stand out from the competition. Key features like the dual-pane power-sliding panoramic roof, the seven-inch smartphone link thin display audio with touchpad controller, heated rear seats, MITSUBISHI CONNECT, and the Head-Up Display help it in that mission.
“2018 represents an exciting next chapter for Mitsubishi Motors, and the all-new Eclipse Cross is a large part of that story,” remarked Don Swearingen, executive vice president and chief operating officer, MMNA. “The Eclipse Cross builds on the strong Mitsubishi heritage of automotive performance, technology and fun-to-drive dynamics revived in a CUV. We’re excited to add the Eclipse Cross to our established CUV lineup and know it will continue to fuel the brands current sales momentum.”
If you’re interested in what this new crossover has to offer, test drive the 2018 Mitsubishi Eclipse Cross at Bell Mitsubishi.
Mitsubishi Motors recently became the fastest growing, non-luxury car brand in the United States in 2017. The Japanese carmaker saw a year-over-year sales increase of 7.7% in 2017.
Mitsubishi Motors recently became the fastest growing, non-luxury car brand in the United States in 2017. The Japanese carmaker saw a year-over-year sales increase of 7.7% in 2017. This increase makes last year the fifth year in a row that the brand has gone up in sales.
“2017 was a challenging year for the industry,” said Don Swearingen, executive vice president and chief operating officer for Mitsubishi Motors North America. “Mitsubishi’s CUV lineup posted banner sales, up 15% over 2016.”
The three-row Mitsubishi Outlander had its best sales year ever in 2017. It sold a total of 35,310 vehicles, which was an increase of 32.9% over 2016. The Outlander Sport, which is the Outlander’s smaller, sportier sibling, also saw a big December sales month with an increase of 47.1% over December 2016, and a total of 33,160 sales.
For 2018, it doesn’t look like these sales will slow down much. With the Mitsubishi Outlander PHEV delivering SUV capabilities and EV fuel economy and the all-new 2018 Eclipse Cross joining the crossover lineup, Mitsubishi is positioned to continuing selling well in the new year.
You can see the all-new Eclipse Cross at Bell Mitsubishi starting in March. Until then, come check out the Outlander PHEV which has just arrived at our showroom here at Mitsubishi Motors.
While Elizabeth, NJ has a small-town feel, it’s only a 30-minute train ride away from New York City. With this kind of access, there’s no doubt that there are a ton of fun activities in and around Elizabeth, NJ.
We here at Bell Mitsubishi are very lucky to serve an area like Elizabeth, NJ. While this town has a small-town feel, it’s only a 30-minute train ride away from New York City. With this kind of access, there’s no doubt that there are a ton of fun activities in and around Elizabeth, NJ that are will help you stay busy all year round.
If you’re interested in horseback riding, you will want to check out the Union County’s Watchung Stables. These stables not only offer lessons, but also allow you to rent the gear that you’ll need to have a pleasant ride on one of their bridle paths.
For those that are looking for a sporty thrill, head off to the Big Apple to witness a game. The MetLife Stadium is also about a 30-minute drive from Elizabeth, making it a convenient spot for football fans to reignite their passion for the game; this venue also hosts occasional concerts, so make sure to check out the event schedule here.
Elizabeth is also a great site for history-oriented fun. Take a day trip to Trenton or Morristown, both of which were major cities involved with the American Revolution.
For a low-key adventure, head out to one of the many New Jersey beaches to bask in the sun and enjoy playing in the sand with your family.
If you need even more suggestions for spring pastimes in the area, call or visit us at Bell Mitsubishi for our recommendations.
The 2018 Outlander PHEV design is sporty, efficient, and—above all—it’s high tech. The latest version now comes with the CHAdeMO fast-charging port.
The 2018 Outlander PHEV design is sporty, efficient, and—above all—it’s high tech. The latest version of Mitsubishi’s iconic plug-in hybrid vehicle now comes with the CHAdeMO fast-charging port. One of the major setbacks of owning a plug-in vehicle (whether hybrid or all-electric) is the charge time. However, the latest Outlander PHEV lets you recharge in approximately 20 minutes.
The Outlander PHEV charges the 12kWh battery in an incredibly quick time, though you can still charge with an old-fashioned 110V outlet if you prefer. The CHAdeMO fast-charging port technology is typically seen on hybrid-electric models that cost over $75,000, which makes the Outlander PHEV considerably more competitive thanks to its affordable pricing.
Most drivers who have shorter commutes—less than 40 miles roundtrip—can use the Outlander PHEV for a gasoline-free drive to and from work. Overall electric usage could account for the majority of the car’s energy consumption.”
For drivers looking for a practical way to go green, the new Outlander PHEV may be the right option. Thanks to the CHAdeMO charging system you don’t need to wait around all day for energy; however, there’s always reliable gasoline power when you need it. Visit Bell Mitsubishi to learn more about the Outlander PHEV.
Summer might be on its way out, but there is still plenty of time to load the kids into your trusty Mitsubishi and pay a visit to one of the many exceptional Staten Island museums. The many curiosity-inducing, family-friendly museums and historical centers are the perfect places to have some fun and get your kids back in the mood for learning before they head back to school.
Here are a few of our all-time favorite Staten Island attractions:
Located right in Tompkinsville, Fort Wadsworth is one of the oldest military forts in the United States. This daunting stronghold used to be impossible to enter (especially if you happened to be British in the 18th-century), but nowadays it’s easy to access: Fort Wadsworth has free admission and is open dawn to dusk.
Historic Richmond Town
This collection of 28 landmarked buildings lets kids and adults alike live like they’re back in the late 1600s, using 17th-century tools and exploring the oldest schoolhouse in America. Richmond Town is open from 1:00 to 5:00 pm, Wednesday to Sunday, with daily guided tours at 2:00 and 3:30 pm.
Staten Island Children’s Museum
Staten Island Children’s Museum is the ideal spot to let your kids run wild to explore and learn. With ultra-fun exhibits and activities, like a real fire truck, insect house, and a functioning foghorn to toot in the Sea of Boats, there’s zero chance of boredom here!
If you think you may need a new transporter to get your brood to-and-fro this school year, stop by Bell Mitsubishi today to see our wide selection of family-first vehicles!
Winter tires are a popular option during the colder months, but one of the most rarely talked about kinds of tire is the summer tire. So what are summer tires, and what are the benefits of them?
“Summer tires” is kind of a misnomer. While summer tires aren’t ideal for winter, they’re great in spring, summer, and fall. They’re better at driving on wet and resisting hydroplaning than all-season tires, but they have little to no grip in the snow.
On the other hand, all-season tires, which most cars come pre-equipped with now, are mostly fine throughout the year, but they’re a compromise—they don’t perform as well during spring, summer, and fall as summer tires, and they don’t perform as well in winter as winter tires. If you don’t want to spend the money or take the extra time to switch over to winter tires when it gets cold, all-season tires are a good choice.
If you do want to take the time out, though, consider switching your all-season tires out for summer tires. You’ll experience better traction in the rain thanks to the softer grip, and when the cold weather hits, just spend an hour putting your winter tires on. You’ll be amazed how much better your car does in the snow with them!
For more information about tires or to schedule a service appointment, give us a call at Bell Mitsubishi!