It’s no surprise to the auto world that Mitsubishi has a few new SUVs and crossovers in the works; the company announced themselves that the brand would be taking a new, crossover-focused direction following the success of the Outlander. This announcement was swiftly followed by the discontinuation of the Mitsubishi Lancer Evolution, a performance-focused variant of the Lancer nameplate. Now, however, rumors are flying that a new Mitsubishi crossover could revive the Evolution name.
The rumors sprung into existence following an interview with Mitsubishi’s chief operating officer Trevor Mann, who stated the company is currently considering the possibility of bringing a more performance-oriented vehicle back into the lineup. The kicker in his statement, however, was that the new performance flagship “doesn’t necessarily have to be a sedan.”
Interestingly, this vague announcement comes on the heels of the unveiling of Mitsubishi’s upcoming Eclipse Cross. The new crossover, which fills a segment between the Outlander and Outlander Sport, takes the “Eclipse” name from the sports coupe in Mitsubishi’s lineup in the 90s.
So, will we be getting a new Mitsubishi crossover that will carry on the “Evolution” name? That remains to be seen. But Mann has given us a few pieces of the puzzle, and, paired with Mitsubishi’s track record of resurrecting dead badging, we at Bell Mitsubishi have a theory or two of our own.
Mitsubishi continues to push its brand in new directions. The automaker is making more and more SUVs, as well as adding hybrid or plug-in capabilities to most of those SUVs. For instance, an all-new Mitsubishi plug-in concept recently debuted at the Geneva Motor Show. This next concept, the XR-PHEV II, builds on the legacy of the XR-PHEV that debuted at the 2013 Tokyo show.
This second concept looks almost identical to the first one from the outside, but it sees improvements in other areas. The powertrain now features a 12-kWh battery along with a 161-horsepower electric motor. No more specifications on the engine are known just yet, but hopefully we will hear more from Mitsubushi soon.
Of course, this is still just a concept and it’s not destined for production at this time, but the statement is clear: Mitsubishi continues to work hard on this EV technology and knows that it will play a huge role in its future. And the automaker is already finding more advanced ways to do so, with features like “battery save” and “battery charge” modes featured on the second XR-PHEV concept. Come see us at Bell Mitsubishi to learn more today!
That wasn’t a wrestling mask disguising the sexiest new vehicle shown at this year’s Los Angeles Auto Show—actually, it was just the awesome, stylish front end of the new Mitsubishi concept vehicle, the XR-PHEV. The new concept previews a production version, a new plug-in hybrid crossover that is sure to move the brand in a positive direction. However, the new car also previews something else—a whole new brand direction for Mitsubishi.
As Don Swearingen, North America Executive Vice President for Mitsubishi, said, the new concept will be a heavy influence on many new Mitsubishi models going forward. “We also brought it to L.A. to reinforce the message that Mitsubishi is here to stay in the United States,” Swearingen said. “As we regrow the brand, we will introduce new models while updating existing ones, creating a new look and a new value proposition for the brand.”
Come see us at Bell Mitsubishi sometime soon to check out the inventory and imagine your favorite Mitsubishi vehicles with a sexy, stylish new hood and overall design. Plus, you can give yourself a holiday present by buying one of those awesome Mitsubishi vehicles for yourself as well. We can’t wait to see you—hurry in to check out all the end of year deals!