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Mitsubishi 2017 Sales: More Than 100,000 Vehicles Delivered, Five Straight Years of Growth

Mitsubishi 2017 SalesThe fastest-growing non-luxury automotive brand in the United States last year was Mitsubishi, earning the title with a 7.7% increase in sales from 2016 and a grand total of 103,686 vehicles delivered. Mitsubishi 2017 sales also marked five consecutive years that sales have grown year-on-year.

“2017 was a remarkable year for Mitsubishi as we continued our rebuilding effort and posted another year of sales growth. In just five years, Mitsubishi sales have increased nearly 80%, and we’re doing that with fleet sales that are lower than industry average,” said Don Swearingen, executive vice president and chief operating officer, MMNA.

The most key component of Mitsubishi’s success was the Outlander, which benefitted from strong sales momentum throughout the year to finish the year up 32.9% at 35,310 delivered. Helping to polish off the year with a record December was the Outlander Sport, which finished the year up from 2016 at 33,160 delivered.

“Mitsubishi’s CUV lineup posted banner sales, up 15% over 2016. Customer demand for these vehicles is as high as it has ever been due to a combination of style, technology, performance, and value,” Swearingen added.

December also marked the launch of the long-awaited Outlander PHEV, which—combined with the arrival of the Mitsubishi Eclipse Cross crossover later this year—should help Mitsubishi net its 6th straight year of growth in America and maintain its title as the fastest-growing non-luxury brand in the United States.

“While we’re excited for the success the brand achieved in 2017, we’re hitting the ground running in 2018 with the launch of two new CUVs,” said Swearingen. “The highly anticipated Outlander Plug-in Hybrid Electric Vehicle (PHEV) just began shipping to our dealers, and the all-new Eclipse Cross will arrive in showrooms in March. These two new vehicles, combined with the Outlander and Outlander Sport will give Mitsubishi a family of CUVs that is unmatched in the industry.”

If Mitsubishi 2017 sales—and sales from the four years prior—are any indication, 2018 should be a banner year for the brand. You can be a part of it by stopping into Bell Mitsubishi to see what makes the 2018 Mitsubishi Outlander, Outlander Sport, and Mirage some of the most fun and functional vehicles on the road today.

The Mirage vs. Mirage G4: What’s the Difference?

The Mitsubishi Mirage is a breakthrough in the industry, largely because this high-quality vehicle comes at such an affordable price. In fact, the Mirage is the most affordable new car on the market. Mitsubishi heard the complaints of the general public, especially demands for reasonably priced cars. The Mirage offers drivers a compact, city-friendly design that doesn’t skimp on features or comfort—all for a low cost.

In addition to the new Mirage, there is also a Mirage G4, leaving many car shoppers scratching their heads. What exactly is the difference between the Mirage vs. Mirage G4? According to Car and Driver, G4 stands for “Global 4-Door,” a design that’s intended to be the ideal model for the middle and working class. No pretentious frills. No over-the-top designs. You get quality materials, sharp styling, high-tech features, and a fuel-sipping powertrain.

The standard Mirage is a compact five-door hatchback, with 17.2 cu ft of cargo space and a European-inspired design. The Mirage G4 comes with a sedan body style. That means you get a separate trunk. Though most people think sedans offer more room than hatches, which is a common misconception, the sedan G4 actually has 12.3 cu ft of cargo room. Nonetheless, most Americans prefer this look and style.

Put simply, the Mirage is a hatchback while the Mirage G4 is a sedan. Both come with a three-cylinder engine and continuously variable transmission. Plus, both come with 10-year/100,000-mile limited powertrain warranties, nearly double the industry average.

Mitsubishi’s April Sales Up 25.6 Percent – Best in Seven Years

Last month, Mitsubishi reported its first annual North American profits in seven years following a 19 percent increase in sales between January and March. The automaker predicted that the rest of 2015 would be even more promising, and it seems it was right.

Mitsubishi’s April sales totaled 8,216 units, marking the brand’s 14th consecutive month of year-over-year increases in North America as well as a whopping 25.6 percent improvement over April 2014 and the best automaker’s best April in seven years.

As always, the Outlander Sport set the sales pace for the rest of the lineup. 2,674 customers drove away with one last month, though perhaps even more impressive was that the Mirage nearly matched that figure. With 2,407 models sold, the Mirage is up a huge 65.4 percent for the first four months of the year. Just give it a test drive at Bell Mitsubishi and you’ll understand why in no time!

“Our cars are not only priced right, but they are also economical to own, exceptionally reliable and are backed by an industry-leading warranty,” said Don Swearingen, MMNA Executive Vice President. “It is these important qualities that are attracting new car buyers to the Mitsubishi brand.”

Mitsubishi’s April sales

Mitsubishi February Sales Best Since 2008

Mitsubishi Motors North America just saw its best February since 2008. Sales were up 26% compared to February 2014. Year-to-date sales are up 29.3% compared to last year as well. The Outlander Sport crossover led the gains closely followed by the Lancer sports sedan.

Totals came out to 7,533 vehicles sold in February 2015, up from 5,977 in February 2014. The Outlander Sport compact crossover had its best-ever February, marking 2,394 units sold. Mitsubishi Lancer sales were up 64% compared to February 2014. The compact sports sedan sold just under 2,100 units. The fuel efficient Mirage five-door sold 1,863 units, the best since it joined the lineup in 2013.

“Mitsubishi Motors continues to demonstrate outstanding momentum going forward in 2015,” said Don Swearingen, Executive Vice President. “Our dealers are seeing increased traffic, posting strong sales with our core models. We are looking forward to a good sales year that will be bolstered by launching new and significantly redesigned versions of key models throughout the year starting next month at the New York International Auto Show.”

Year-to-date totals come out to 14,026 vehicles sold compared to less than 11,000 in 2014. Things are looking good for Mitsubishi.

Mitsubishi February Sales