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Tag: Mitsubishi (page 1 of 3)

Mitsubishi Eclipse Cross First Birthday Comes with 80,000 Global Sales

Recently, Mitsubishi celebrated two important milestones with the Mitsubishi Eclipse Cross first birthday closing out a sales year with 80,000 worldwide sales of the new crossover. These strong sales are not a surprise, as the new Eclipse Cross combines the functionality and versatility of an SUV with the agility and style of a coupe to offer drivers something truly unique in the SUV market.

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New Outlander PHEV Named Green SUV of the Year

The 2019 Outlander Plug-In Hybrid Electric Vehicle (PHEV) recently took home “Green SUV of the Year” from Green Car Journal during the LA Auto Show’s AutoMobility event. Green Car Journal is an industry leader for recognizing eco-friendly vehicles. Special comments from its judges explain that the Outlander PHEV raises the bar for environmental performance.

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Mitsubishi Eclipse Cross Reviews Say the SUV is a Winner

The 2019 Mitsubishi Eclipse Cross reviews are rolling in. An aggressive stare and upscale interior at an affordable price make it a solid crossover choice for families on a tight budget. Reviewers agree that the Mitsubishi Eclipse Cross is one model you should not ignore.

The Focus Daily News notes that the 2019 Mitsubishi Eclipse Cross exceeds expectations. A long list of features — including a convenient rear cargo light and leather upholstery — are hailed as welcome additions to the reasonably priced crossover. A full-color heads-up display provides the driver with vital data about the vehicle. While many might think such upscale features carry a hefty price tag, that is not the case with the Mitsubishi Eclipse Cross.

Motor Trend is so impressed with the Mitsubishi Eclipse Cross that it was nominated for 2019 Motor Trend SUV of the Year. According to Motor Trend, its spacious second row and upscale materials make it an ideal model for families on a budget.

Sleek style netted the Mitsubishi Eclipse Cross a glowing review from Digital Trends for its overall design and continued legacy of the Eclipse sports car. Smooth handling and a responsive engine made the crossover an exciting model to drive.

Now you can drive it, too. Learn why car critics are raving about the new 2019 Mitsubishi Eclipse Cross at Bell Mitsubishi.

New Mitsubishi Marketing Campaign Features Rapper Harry Mack

One of Mitsubishi’s latest vehicles — the Eclipse Cross — is getting a fun and contemporary marketing campaign. The 2018 Mitsubishi Eclipse Cross was designed to be sporty, sleek, and appealing to a young demographic, and Mitsubishi extended this feeling to the vehicle’s video ads. Called the “Harry Mack Freestyle Test Drives,” the new marketing campaign features rapper Harry Mack as he delivers information about the Eclipse Cross by freestyling.

When asked about the collaboration, Harry Mack commented, “The idea of applying my freestyle skills to the test-drive concept appealed to me right away,” citing that he felt the campaign challenged him creatively.

In addition to appealing to a younger demographic and taking advantage of the Eclipse Cross’s fun reputation, Mitsubishi believes that Harry Mack’s freestyle rapping will be catchy enough to stick in television viewers’ heads — which will, in turn, keep them thinking about the Mitsubishi Eclipse Cross.

The ad campaign featuring rapper Harry Mack happens to coincide with Mitsubishi’s Summer Season Pass Sales Event, which offers potential customers incentives when they purchase the Mitsubishi vehicle that best suits their lifestyle and needs. The deal includes Mitsubishi’s award-winning crossover lineup, such as the Outlander, Outlander Sport, and the all-new Mitsubishi Eclipse Cross featured in the marketing campaign.

Stop by Bell Mitsubishi today to test-drive the 2018 Eclipse Cross and see for yourself what Harry Mack is rapping about.

Popular Movies with Mitsubishis

Mitsubishi

Catching a glimpse of one of your favorite vehicles on the silver screen leaves a lasting impression. Moviegoers and car-lovers enjoy seeing their favorite vehicles playing a role in a motion pictures. Here are a few of our favorite movies with Mitsubishis in them.

The Fast and the Furious

You’ve probably heard of The Fast and the Furious, but you might not remember the details of how it all began. Brian O’Conner (Paul Walker) gets behind the wheel of a 1995 Mitsubishi Eclipse GS as a part of a sting operation. Ultimately (spoilers incoming), O’Conner loses the race to Dominic (Vin Diesel). In the end, the Eclipse GS is destroyed, leaving his supervisor, Special Agent Bilkins, with an $80,000 bill to pay. Whoops!

The Hunter

The Hunter is a drama and thriller about a mercenary sent to hunt down the last Tasmanian tiger. The main character Martin drives a Mitsubishi Pajero. The model appears to be a 2010 edition and makes several appearances throughout the movie.

Jackie Chan’s Who Am I?

Jackie Chan’s Who Am I? was sponsored by Mitsubishi, as were many of Jackie Chan’s late-1990’s films. In the movie, a Mitsubishi Lancer Evolution IV GSR takes the lead in a fierce chase. The Japanese sports car is pursued by multiple BMW 3 Series. The movie actually involves multiple Lancer Evolution cars because the stunts were so grueling to execute.

To find a Mitsubishi that makes you feel like a star, pay a visit to Bell Mitsubishi.

A Brief History of Mitsubishi Motors

History of Mitsubishi Motors

We at Bell Mitsubishi are proud to represent a company with such an influential, important automotive history. Not sure where your favorite brand comes from? Check out this brief history of Mitsubishi Motors.

We at Bell Mitsubishi are proud to represent a company with such an influential, important automotive history. Not sure where your favorite brand comes from? Check out this brief history of Mitsubishi Motors.

  • 1870s: In 1870, the company Tsukumo Shokai separated from the Tosa Clan, and in 1873, the name was changed to Mitsubishi Shokai.
  • 1914: Mitsubishi’s iconic three-diamond trademark was registered.
  • 1921: Mitsubishi established Mitsubishi Internal Combustion Engine Manufacturing.
  • 1937: Mitsubishi developed a prototype of a four-wheel-drive passenger car for military use.
  • 1960: After several innovations in the 1940s and 1950s, Mitubishi’s own Shin Mitsubishi Heavy-Industries created the Mitsubishi 500 compact four-wheel passenger car.
  • 1973: Mitsubishi launched its iconic Lancer car in the same year that its Galant 16L HT GS won the 21st East African Safari Rally.
  • 1983: Mitsubishi Motors Corporation, Heavy Industries Corporation of Malaysia, and Mitsubishi Corporation jointly formed a national car business.
  • 1988: Mitsubishi began production of its famous Eclipse model.
  • 1996: Mitsubishi established a research and development company here in the United States.
  • 2003: Mitsubishi Motors North America took its passenger car business to North America.
  • 2009: The innovative i-MiEV won the Car of the Year Japan’s “Most Advanced Technology” award.

Mitsubishi’s history is full of exciting moments, but its future here in the US and throughout the world has even more in store.

2018 Mitsubishi Eclipse Cross Arrives at Bell Mitsubishi

2018 Mitsubishi Eclipse Cross

After much anticipation, we are proud to announce that the new 2018 Mitsubishi Eclipse Cross is available here at Bell Mitsubishi.

After much anticipation, we are proud to announce that the new 2018 Mitsubishi Eclipse Cross is available here at Bell Mitsubishi. The very first shipment of Mitsubishi Eclipse Cross models arrived on the West Coast last month and began distribution to Mitsubishi dealerships across the country, including here in Rahway, New Jersey.

The 2018 Mitsubishi Eclipse Cross is the second all-new model to join the Mitsubishi lineup in just a matter of months. Late last year, the all-new 2018 Mitsubishi Outlander PHEV arrived on our lot at Bell Mitsubishi.

The new Eclipse Cross is a compact CUV that packs a powerful punch from its 1.5-liter direct-injection turbo-engine. Available in a wide range of fun colors like Red Diamond and Octane Blue Metallic, the Eclipse Cross aims to stand out from the competition. Key features like the dual-pane power-sliding panoramic roof, the seven-inch smartphone link thin display audio with touchpad controller, heated rear seats, MITSUBISHI CONNECT, and the Head-Up Display help it in that mission.

“2018 represents an exciting next chapter for Mitsubishi Motors, and the all-new Eclipse Cross is a large part of that story,” remarked Don Swearingen, executive vice president and chief operating officer, MMNA. “The Eclipse Cross builds on the strong Mitsubishi heritage of automotive performance, technology and fun-to-drive dynamics revived in a CUV. We’re excited to add the Eclipse Cross to our established CUV lineup and know it will continue to fuel the brands current sales momentum.”

If you’re interested in what this new crossover has to offer, test drive the 2018 Mitsubishi Eclipse Cross at Bell Mitsubishi.

Mitsubishi Considered Fastest Growing Non-Luxury Car Brand in 2017

Non-Luxury Car Brand

Mitsubishi Motors recently became the fastest growing, non-luxury car brand in the United States in 2017. The Japanese carmaker saw a year-over-year sales increase of 7.7% in 2017.

Mitsubishi Motors recently became the fastest growing, non-luxury car brand in the United States in 2017. The Japanese carmaker saw a year-over-year sales increase of 7.7% in 2017. This increase makes last year the fifth year in a row that the brand has gone up in sales.

“2017 was a challenging year for the industry,” said Don Swearingen, executive vice president and chief operating officer for Mitsubishi Motors North America. “Mitsubishi’s CUV lineup posted banner sales, up 15% over 2016.”

The three-row Mitsubishi Outlander had its best sales year ever in 2017. It sold a total of 35,310 vehicles, which was an increase of 32.9% over 2016. The Outlander Sport, which is the Outlander’s smaller, sportier sibling, also saw a big December sales month with an increase of 47.1% over December 2016, and a total of 33,160 sales.

For 2018, it doesn’t look like these sales will slow down much. With the Mitsubishi Outlander PHEV delivering SUV capabilities and EV fuel economy and the all-new 2018 Eclipse Cross joining the crossover lineup, Mitsubishi is positioned to continuing selling well in the new year.

You can see the all-new Eclipse Cross at Bell Mitsubishi starting in March. Until then, come check out the Outlander PHEV which has just arrived at our showroom here at Mitsubishi Motors.

Mitsubishi 2017 Sales: More Than 100,000 Vehicles Delivered, Five Straight Years of Growth

Mitsubishi 2017 SalesThe fastest-growing non-luxury automotive brand in the United States last year was Mitsubishi, earning the title with a 7.7% increase in sales from 2016 and a grand total of 103,686 vehicles delivered. Mitsubishi 2017 sales also marked five consecutive years that sales have grown year-on-year.

“2017 was a remarkable year for Mitsubishi as we continued our rebuilding effort and posted another year of sales growth. In just five years, Mitsubishi sales have increased nearly 80%, and we’re doing that with fleet sales that are lower than industry average,” said Don Swearingen, executive vice president and chief operating officer, MMNA.

The most key component of Mitsubishi’s success was the Outlander, which benefitted from strong sales momentum throughout the year to finish the year up 32.9% at 35,310 delivered. Helping to polish off the year with a record December was the Outlander Sport, which finished the year up from 2016 at 33,160 delivered.

“Mitsubishi’s CUV lineup posted banner sales, up 15% over 2016. Customer demand for these vehicles is as high as it has ever been due to a combination of style, technology, performance, and value,” Swearingen added.

December also marked the launch of the long-awaited Outlander PHEV, which—combined with the arrival of the Mitsubishi Eclipse Cross crossover later this year—should help Mitsubishi net its 6th straight year of growth in America and maintain its title as the fastest-growing non-luxury brand in the United States.

“While we’re excited for the success the brand achieved in 2017, we’re hitting the ground running in 2018 with the launch of two new CUVs,” said Swearingen. “The highly anticipated Outlander Plug-in Hybrid Electric Vehicle (PHEV) just began shipping to our dealers, and the all-new Eclipse Cross will arrive in showrooms in March. These two new vehicles, combined with the Outlander and Outlander Sport will give Mitsubishi a family of CUVs that is unmatched in the industry.”

If Mitsubishi 2017 sales—and sales from the four years prior—are any indication, 2018 should be a banner year for the brand. You can be a part of it by stopping into Bell Mitsubishi to see what makes the 2018 Mitsubishi Outlander, Outlander Sport, and Mirage some of the most fun and functional vehicles on the road today.

New 2018 Outlander PHEV Design Has Fast-Charging System

2018 Outlander PHEV Design

The 2018 Outlander PHEV design is sporty, efficient, and—above all—it’s high tech. The latest version now comes with the CHAdeMO fast-charging port.

The 2018 Outlander PHEV design is sporty, efficient, and—above all—it’s high tech. The latest version of Mitsubishi’s iconic plug-in hybrid vehicle now comes with the CHAdeMO fast-charging port. One of the major setbacks of owning a plug-in vehicle (whether hybrid or all-electric) is the charge time. However, the latest Outlander PHEV lets you recharge in approximately 20 minutes.

The Outlander PHEV charges the 12kWh battery in an incredibly quick time, though you can still charge with an old-fashioned 110V outlet if you prefer. The CHAdeMO fast-charging port technology is typically seen on hybrid-electric models that cost over $75,000, which makes the Outlander PHEV considerably more competitive thanks to its affordable pricing.

Most drivers who have shorter commutes—less than 40 miles roundtrip—can use the Outlander PHEV for a gasoline-free drive to and from work. Overall electric usage could account for the majority of the car’s energy consumption.”

For drivers looking for a practical way to go green, the new Outlander PHEV may be the right option. Thanks to the CHAdeMO charging system you don’t need to wait around all day for energy; however, there’s always reliable gasoline power when you need it. Visit Bell Mitsubishi to learn more about the Outlander PHEV.

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