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Tag: Mitsubishi (page 1 of 3)

New Mitsubishi Marketing Campaign Features Rapper Harry Mack

One of Mitsubishi’s latest vehicles — the Eclipse Cross — is getting a fun and contemporary marketing campaign. The 2018 Mitsubishi Eclipse Cross was designed to be sporty, sleek, and appealing to a young demographic, and Mitsubishi extended this feeling to the vehicle’s video ads. Called the “Harry Mack Freestyle Test Drives,” the new marketing campaign features rapper Harry Mack as he delivers information about the Eclipse Cross by freestyling.

When asked about the collaboration, Harry Mack commented, “The idea of applying my freestyle skills to the test-drive concept appealed to me right away,” citing that he felt the campaign challenged him creatively.

In addition to appealing to a younger demographic and taking advantage of the Eclipse Cross’s fun reputation, Mitsubishi believes that Harry Mack’s freestyle rapping will be catchy enough to stick in television viewers’ heads — which will, in turn, keep them thinking about the Mitsubishi Eclipse Cross.

The ad campaign featuring rapper Harry Mack happens to coincide with Mitsubishi’s Summer Season Pass Sales Event, which offers potential customers incentives when they purchase the Mitsubishi vehicle that best suits their lifestyle and needs. The deal includes Mitsubishi’s award-winning crossover lineup, such as the Outlander, Outlander Sport, and the all-new Mitsubishi Eclipse Cross featured in the marketing campaign.

Stop by Bell Mitsubishi today to test-drive the 2018 Eclipse Cross and see for yourself what Harry Mack is rapping about.

Popular Movies with Mitsubishis

Mitsubishi

Catching a glimpse of one of your favorite vehicles on the silver screen leaves a lasting impression. Moviegoers and car-lovers enjoy seeing their favorite vehicles playing a role in a motion pictures. Here are a few of our favorite movies with Mitsubishis in them.

The Fast and the Furious

You’ve probably heard of The Fast and the Furious, but you might not remember the details of how it all began. Brian O’Conner (Paul Walker) gets behind the wheel of a 1995 Mitsubishi Eclipse GS as a part of a sting operation. Ultimately (spoilers incoming), O’Conner loses the race to Dominic (Vin Diesel). In the end, the Eclipse GS is destroyed, leaving his supervisor, Special Agent Bilkins, with an $80,000 bill to pay. Whoops!

The Hunter

The Hunter is a drama and thriller about a mercenary sent to hunt down the last Tasmanian tiger. The main character Martin drives a Mitsubishi Pajero. The model appears to be a 2010 edition and makes several appearances throughout the movie.

Jackie Chan’s Who Am I?

Jackie Chan’s Who Am I? was sponsored by Mitsubishi, as were many of Jackie Chan’s late-1990’s films. In the movie, a Mitsubishi Lancer Evolution IV GSR takes the lead in a fierce chase. The Japanese sports car is pursued by multiple BMW 3 Series. The movie actually involves multiple Lancer Evolution cars because the stunts were so grueling to execute.

To find a Mitsubishi that makes you feel like a star, pay a visit to Bell Mitsubishi.

A Brief History of Mitsubishi Motors

History of Mitsubishi Motors

We at Bell Mitsubishi are proud to represent a company with such an influential, important automotive history. Not sure where your favorite brand comes from? Check out this brief history of Mitsubishi Motors.

We at Bell Mitsubishi are proud to represent a company with such an influential, important automotive history. Not sure where your favorite brand comes from? Check out this brief history of Mitsubishi Motors.

  • 1870s: In 1870, the company Tsukumo Shokai separated from the Tosa Clan, and in 1873, the name was changed to Mitsubishi Shokai.
  • 1914: Mitsubishi’s iconic three-diamond trademark was registered.
  • 1921: Mitsubishi established Mitsubishi Internal Combustion Engine Manufacturing.
  • 1937: Mitsubishi developed a prototype of a four-wheel-drive passenger car for military use.
  • 1960: After several innovations in the 1940s and 1950s, Mitubishi’s own Shin Mitsubishi Heavy-Industries created the Mitsubishi 500 compact four-wheel passenger car.
  • 1973: Mitsubishi launched its iconic Lancer car in the same year that its Galant 16L HT GS won the 21st East African Safari Rally.
  • 1983: Mitsubishi Motors Corporation, Heavy Industries Corporation of Malaysia, and Mitsubishi Corporation jointly formed a national car business.
  • 1988: Mitsubishi began production of its famous Eclipse model.
  • 1996: Mitsubishi established a research and development company here in the United States.
  • 2003: Mitsubishi Motors North America took its passenger car business to North America.
  • 2009: The innovative i-MiEV won the Car of the Year Japan’s “Most Advanced Technology” award.

Mitsubishi’s history is full of exciting moments, but its future here in the US and throughout the world has even more in store.

2018 Mitsubishi Eclipse Cross Arrives at Bell Mitsubishi

2018 Mitsubishi Eclipse Cross

After much anticipation, we are proud to announce that the new 2018 Mitsubishi Eclipse Cross is available here at Bell Mitsubishi.

After much anticipation, we are proud to announce that the new 2018 Mitsubishi Eclipse Cross is available here at Bell Mitsubishi. The very first shipment of Mitsubishi Eclipse Cross models arrived on the West Coast last month and began distribution to Mitsubishi dealerships across the country, including here in Rahway, New Jersey.

The 2018 Mitsubishi Eclipse Cross is the second all-new model to join the Mitsubishi lineup in just a matter of months. Late last year, the all-new 2018 Mitsubishi Outlander PHEV arrived on our lot at Bell Mitsubishi.

The new Eclipse Cross is a compact CUV that packs a powerful punch from its 1.5-liter direct-injection turbo-engine. Available in a wide range of fun colors like Red Diamond and Octane Blue Metallic, the Eclipse Cross aims to stand out from the competition. Key features like the dual-pane power-sliding panoramic roof, the seven-inch smartphone link thin display audio with touchpad controller, heated rear seats, MITSUBISHI CONNECT, and the Head-Up Display help it in that mission.

“2018 represents an exciting next chapter for Mitsubishi Motors, and the all-new Eclipse Cross is a large part of that story,” remarked Don Swearingen, executive vice president and chief operating officer, MMNA. “The Eclipse Cross builds on the strong Mitsubishi heritage of automotive performance, technology and fun-to-drive dynamics revived in a CUV. We’re excited to add the Eclipse Cross to our established CUV lineup and know it will continue to fuel the brands current sales momentum.”

If you’re interested in what this new crossover has to offer, test drive the 2018 Mitsubishi Eclipse Cross at Bell Mitsubishi.

Mitsubishi Considered Fastest Growing Non-Luxury Car Brand in 2017

Non-Luxury Car Brand

Mitsubishi Motors recently became the fastest growing, non-luxury car brand in the United States in 2017. The Japanese carmaker saw a year-over-year sales increase of 7.7% in 2017.

Mitsubishi Motors recently became the fastest growing, non-luxury car brand in the United States in 2017. The Japanese carmaker saw a year-over-year sales increase of 7.7% in 2017. This increase makes last year the fifth year in a row that the brand has gone up in sales.

“2017 was a challenging year for the industry,” said Don Swearingen, executive vice president and chief operating officer for Mitsubishi Motors North America. “Mitsubishi’s CUV lineup posted banner sales, up 15% over 2016.”

The three-row Mitsubishi Outlander had its best sales year ever in 2017. It sold a total of 35,310 vehicles, which was an increase of 32.9% over 2016. The Outlander Sport, which is the Outlander’s smaller, sportier sibling, also saw a big December sales month with an increase of 47.1% over December 2016, and a total of 33,160 sales.

For 2018, it doesn’t look like these sales will slow down much. With the Mitsubishi Outlander PHEV delivering SUV capabilities and EV fuel economy and the all-new 2018 Eclipse Cross joining the crossover lineup, Mitsubishi is positioned to continuing selling well in the new year.

You can see the all-new Eclipse Cross at Bell Mitsubishi starting in March. Until then, come check out the Outlander PHEV which has just arrived at our showroom here at Mitsubishi Motors.

Mitsubishi 2017 Sales: More Than 100,000 Vehicles Delivered, Five Straight Years of Growth

Mitsubishi 2017 SalesThe fastest-growing non-luxury automotive brand in the United States last year was Mitsubishi, earning the title with a 7.7% increase in sales from 2016 and a grand total of 103,686 vehicles delivered. Mitsubishi 2017 sales also marked five consecutive years that sales have grown year-on-year.

“2017 was a remarkable year for Mitsubishi as we continued our rebuilding effort and posted another year of sales growth. In just five years, Mitsubishi sales have increased nearly 80%, and we’re doing that with fleet sales that are lower than industry average,” said Don Swearingen, executive vice president and chief operating officer, MMNA.

The most key component of Mitsubishi’s success was the Outlander, which benefitted from strong sales momentum throughout the year to finish the year up 32.9% at 35,310 delivered. Helping to polish off the year with a record December was the Outlander Sport, which finished the year up from 2016 at 33,160 delivered.

“Mitsubishi’s CUV lineup posted banner sales, up 15% over 2016. Customer demand for these vehicles is as high as it has ever been due to a combination of style, technology, performance, and value,” Swearingen added.

December also marked the launch of the long-awaited Outlander PHEV, which—combined with the arrival of the Mitsubishi Eclipse Cross crossover later this year—should help Mitsubishi net its 6th straight year of growth in America and maintain its title as the fastest-growing non-luxury brand in the United States.

“While we’re excited for the success the brand achieved in 2017, we’re hitting the ground running in 2018 with the launch of two new CUVs,” said Swearingen. “The highly anticipated Outlander Plug-in Hybrid Electric Vehicle (PHEV) just began shipping to our dealers, and the all-new Eclipse Cross will arrive in showrooms in March. These two new vehicles, combined with the Outlander and Outlander Sport will give Mitsubishi a family of CUVs that is unmatched in the industry.”

If Mitsubishi 2017 sales—and sales from the four years prior—are any indication, 2018 should be a banner year for the brand. You can be a part of it by stopping into Bell Mitsubishi to see what makes the 2018 Mitsubishi Outlander, Outlander Sport, and Mirage some of the most fun and functional vehicles on the road today.

New 2018 Outlander PHEV Design Has Fast-Charging System

2018 Outlander PHEV Design

The 2018 Outlander PHEV design is sporty, efficient, and—above all—it’s high tech. The latest version now comes with the CHAdeMO fast-charging port.

The 2018 Outlander PHEV design is sporty, efficient, and—above all—it’s high tech. The latest version of Mitsubishi’s iconic plug-in hybrid vehicle now comes with the CHAdeMO fast-charging port. One of the major setbacks of owning a plug-in vehicle (whether hybrid or all-electric) is the charge time. However, the latest Outlander PHEV lets you recharge in approximately 20 minutes.

The Outlander PHEV charges the 12kWh battery in an incredibly quick time, though you can still charge with an old-fashioned 110V outlet if you prefer. The CHAdeMO fast-charging port technology is typically seen on hybrid-electric models that cost over $75,000, which makes the Outlander PHEV considerably more competitive thanks to its affordable pricing.

Most drivers who have shorter commutes—less than 40 miles roundtrip—can use the Outlander PHEV for a gasoline-free drive to and from work. Overall electric usage could account for the majority of the car’s energy consumption.”

For drivers looking for a practical way to go green, the new Outlander PHEV may be the right option. Thanks to the CHAdeMO charging system you don’t need to wait around all day for energy; however, there’s always reliable gasoline power when you need it. Visit Bell Mitsubishi to learn more about the Outlander PHEV.

Our Favorite Features of the 2018 Mitsubishi Eclipse Cross

2018 Mitsubishi Eclipse Cross

We’re sure you remember the Mitsubishi Eclipse, one of the world’s favorite vehicles for over 20 years, from its introduction in 1989 to its last release in 2012. This classic model has been rethought, reconstructed, and reinstated once again as a premium economical vehicle, only this time the Eclipse will take to the streets as a small SUV rather than a sports performance car.

There’s a lot to love about this vehicle, so let us walk you through some of our favorite features of the 2018 Mitsubishi Eclipse Cross.

Complete Redesign

You know how all SUVs and crossovers seem to look the same nowadays? Well, not any more. The 2018 Mitsubishi Eclipse Cross has a totally one-of-a-kind aesthetic, from its powerful, aggressive pose to a head-turning rear design. In a market drenched by the bland, the new Eclipse Cross is a delicious shock to the visual palate.

Attainable Performance

The brand-new Eclipse Cross might be leagues beyond the Eclipses of years gone by, but it carries on the grand tradition of its high-performing ancestors with a direct-injection 1.5-liter turbocharged I4 engine and standard continuously variable automatic transmission, all for the low price of $21,000*.

Hello to High-Tech

Some of the finest features of the 2018 Mitsubishi Eclipse can be found right inside the cabin with its cleanly-designed cockpit. A heads-up display, available Android AutoTM and Apple CarPlayTM, seven-inch touchscreen, 360-degree camera, and more make driving the new Eclipse Cross an absolute dream.

The 2018 Mitsubishi Eclipse Cross will be available to American drivers in early 2018. When it is released, come down to Bell Mitsubishi to test drive the new standard in small SUVs!

 

*No MSRP available. This is an estimated base MSRP for a 2018 Mitsubishi Eclipse Cross.

Routine Summer Car Maintenance

The summer heat is rolling in which means you’re running out of time to take care of some crucial routine car maintenance! Ensuring your vehicle is properly maintained is important to enjoying summer, especially if you plan on taking any long road trips. Here are a few routine summer car maintenance items to take care of from us here at Bell Mitsubishi!

Oil

Oil lubricates, cools, and protects the engine, and effectively works to prevent a major breakdown and costly repair later in the vehicle’s lifespan. The extreme summer heat can result in thinning of your old oil, and that won’t end well, especially if you’re in the middle of a family road trip. Save yourself both time and money by getting an oil change before summer arrives!

Tires

Keeping your tires properly maintained will result in better fuel economy, a smoother ride, and a pretty penny in savings. Start by checking to see if you have enough tread on your tires for optimal traction on wet roads. Next, check the tire pressure and inflate (or deflate) to the manufacturer-suggested level. Finally, look for any abnormalities, like bulges. Don’t forget to rotate your tires!

Wipers

Heavy spring rains after winter’s ice likely did a number on your windshield wipers. Fortunately, a new set is cheap and easy to install. Simply check your owner’s manual for instructions. It only takes a few minutes!

Regular Maintenance for Your Vehicle

Taking care of your car can be a bit of a hassle, especially if you aren’t sure what exactly going into regular maintenance. Fortunately, modern cars are advanced enough that they only need regular maintenance every few months. Here’s some crucial information on regular maintenance for your vehicle from us here at Bell Mitsubishi.

Oil Changes

Most quick-change oil outlets advertise the 3,000-mile rule as the general guideline for when you need to have your car’s oil changes. Modern vehicles and oil technology have come a long way since that rule first came to light. Today’s vehicles vary when it comes to oil change by mileage. Your owner’s manual can give you can exact number but a general rule to stick to is every six months or 5,000-7,500 miles.

Scheduled Service

Most automakers stick to a pretty consistent service schedule. The 15,000-mile mark should include an oil change, tire rotation, and inspection of important components.

The 30,000-mile mark should include a more thorough inspection and new fuel filter. Some vehicles may need new transmission fluid at this point.

The 45,000-mile mark is generally the same as the 15,000-mile mark with the addition of new transmission fluid, provided it hasn’t been changed already.

The 60,000-mile mark should include new belts, valves, and hoses as well as the items included in the 30,000-mile mark.

The 100,000-mile mark should include new spark plugs and a few other items that vary from vehicle to vehicle.

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