Mitsubishi has been focusing in on what it
calls “Small Batch” marketing strategy. Aimed at delivering a more customized,
specific brand experience for consumers, the Small Batch Drive Experience also
seeks to create an innovative way of reaching audiences. So what is it?
Mitsubishi is allying with BirdDog, a company that uses information gleaned from social media and “hyper-local geo-targeting technology” to build accurate buyer profiles. From there, Mitsubishi can use these details to identify and attract prospective customers. Then, the automaker can focus its efforts on drivers most likely to be interested in going for a test drive, and set up relevant events near them.
Usually, traditional customer ride-and-drive marketing
campaigns involve a lot of equipment and a large physical footprint, but the
partnership between BirdDog and Mitsubishi enables the duo to cater the buying
experience to buyers in particular regions and demographics. They will identify
places like shopping centers, restaurants, coffee shops, and other retail
locations to set up pop-up test-drive sites.
Ultimately, Mitsubishi hopes that Small Batch
marketing will empower them to reach customers in a way that’s never been
attempted before. Rather than trying to draw people to events, Mitsubishi
intends to bring the events to them so that they can engage with the brand on
their own terms, in their own environment.
This customer-focused approach to sales and marketing speaks to Mitsubishi’s passion for the people who drive their vehicles. For more examples of this ideal in practice, stop by Bell Mitsubishi today and have a chat with a member of our staff.
The Mitsubishi Eclipse Cross features safety technology in
the upper echelon of the automotive industry, and the brand recently took home
the award to prove it. The Eclipse earned a Top Safety Pick rating from the
Insurance Institute for Highway Safety (IIHS) in its 2019 tests. The IIHS is an
independent, non-profit organization that rates vehicle safety across the
industry, basing its findings on a variety of factors.
To earn a Top Safety Pick rating, vehicles must earn “Good” ratings on the driver-side small overlap front, moderate overlap front, side, roof strength, and head restraint tests, as well as an “Acceptable” or “Good” rating in the passenger-side small overlap front test. Mitsubishi notes that the Eclipse Cross scored “Good” in all six crash-test areas.
“We’re focused on engineering safety, quality and
reliability into every vehicle we build, which is reflected in the IIHS TOP
SAFETY PICK recognition for the Eclipse Cross,” said Mark Chaffin,
chief operating officer, Mitsubishi Motors North America. “Eclipse Cross
continues to impress customers with its distinctive and rugged design, advanced
connectivity features and available active safety equipment that current drivers
desire in the popular compact SUV segment.”
Safety features on the new Eclipse Cross include Brake
Assist, Daytime Running Lights, and Electronic Stability Control. Available
systems such as a Multi-View Camera System, Adaptive Cruise Control, Forward Collision
Mitigation, and Blind Spot Monitoring also add to the SUV’s award-winning suite
of safety technology.
You’ll enjoy the peace of mind offered by the Mitsubishi Eclipse Cross when you take one for a spin at Bell Mitsubishi.
Mitsubishi Motors North America was named the
fastest-growing Asian brand in America for the second year in a row, and it’s
easy to see why. At the TU-Automotive Detroit, the world’s largest automotive
technology conference, Mitsubishi received “Telematics OEM of the
Year” for their new Road Assist+ smartphone application.
Original equipment manufacturers (OEMs) that made notable
advancements in smart vehicle connection technology in the last year were
pitted against one another for the award, and Mitsubishi’s intelligent solution
left the competition in the dust.
Road Assist+ is the first completely hardware-free,
vehicle-independent smartphone software from an OEM that uses telematics to
show owners how they could save money by changing their driving habits. The App
is capable of calculating these figures by taking advantage of usage-based
The system analyzes driving behavior by evaluating UBIs and delivers
user-specific tips on how to avoid negative driving patterns like speeding,
abrupt braking, or rapid acceleration. The ultimate goal is to increase the
overall safety of everybody on the road and to help drivers of Mitsubishi
vehicles lower their insurance rates.
As its name would suggest, Road Assist+ provides users with
24-hour emergency roadside assistance. The award-winning application is
available for download on the Google Play Store as well as the Apple App Store.
For a taste of Mitsubishi’s hardware innovations, swing by Bell Mitsubishi and take one for a test drive.
Starting in 1992, Mitsubishi produced a dynamic sports sedan
called the Lancer Evolution, but the popular model was discontinued in 2017
when the automaker decided to focus their business on SUVs, hybrids, and
electric vehicles rather than sports. But plans may be changing.
Information from Japan-based sources has revealed that
Mitsubishi may be resurrecting the Lancer Evolution in the near future. The most
recent iteration of the sedan was called the Lancer Evolution X, so for the
time being, the rumored comeback car is known by the name Lancer Evolution XI.
If the Lancer does return to production, its design will
likely build on Renault-Nissan-Mitsubishi’s MF-C/D F4 platform. The sport
sedan’s previous renditions featured 2.0L turbo engines capable of producing up
to 303 horsepower, so it stands to reason that the Evolution XI will have
similar power, especially since the comparable Renault Megane RS houses similar
hardware. The new model will also offer both manual and automatic transmissions
as well as standard All-Wheel Drive.
Despite having been discontinued, the Lancer remains a popular choice for drivers in China. Its continued presence in Asian markets may be a contributing factor in Mitsubishi’s planned resurrection of the sport sedan.
Speculation names Osamu Masuko, chairman and former CEO of
Mitsubishi, as a supporter of the vehicle’s return. Currently there’s little to
go on other than speculation, but experts seem confident that reviving the
performance-focused segment of the Mitsubishi lineup would be a smart move for
the automaker. For the time being, all we can do is wait and see.
In the meantime, get up to speed with all of the currently available Mitsubishi vehicles at Bell Mitsubishi.
With its star on the rise across the United
States, Mitsubishi has steadily been introducing new models to the market with
no plans to slow down. The automaker could come up with entirely new titles for
these new cars, but there is also the chance it could reach back into the
record book to reinstate some well-loved defunct nameplates.
So, what will the names of upcoming Mitsubishi models be? Here are a few possibilities:
Originally released in 1973, the Mitsubishi
Lancer was retired in 2017. The Lancer was responsible for many fond
on-the-road memories for countless American drivers, so there’s a good chance
we see that name gracing a Mitsubishi model in the future.
The Mistubishi Starion was a sporty tourer
sold in the ’80s and early ’90s. It’s possible Mitsubishi will play on people’s
nostalgia and love of the Neon Decade by reintroducing the Starion nameplate.
With whispers of a new Mitsubishi pickup
making their way through the industry rumor mill, there’s a high probability
that any new truck Mitsubishi puts out will again bear the strong name of
“Raider,” which was a pickup model sold by Mitsubishi in the U.S. from 2005 to
Want to learn more about Mitsubishi’s current lineup? Stop by Bell Mitsubishi to test drive the Outlander, Eclipse Cross, or Mirage.
The Mitsubishi Outlander PHEV made big waves upon its first introduction as the world’s first plug-in hybrid SUV. Now, this eco-friendly SUV has done it again after reaching a key milestone of over 200,000 global sales since its introduction in 2013.
Since its beginning in Japan, the Outlander PHEV has launched
in over 50 countries around the world and received recognition as the world’s
best-selling plug-in hybrid vehicle. It made a name for itself in Europe as the
continent’s best-selling plug-in hybrid vehicle from 2015 to 2018.
These Mitsubishi Outlander PHEV global sales demonstrate the
consumer demand for electrified vehicles around the world. This plug-in hybrid
SUV utilizes a front and rear electric motor and no gearbox, providing a smooth
driving experience. It offers a total system output of 190 horsepower, while
still offering an impressive 74 MPGe efficiency rating.
In addition to its eco-friendliness, the Outlander PHEV seats
up to five passengers while also offering a maximum cargo capacity of 62.8
cubic feet. This allows you to easily bring whomever and whatever you need with
on the go, making it an ideal family vehicle.
Check out the 2019 Mitsubishi Outlander PHEV in Rahway, NJ, at Bell Mitsubishi.
Every aspect of engineering and production at Mitsubishi Motors gears toward customer satisfaction. This commitment to excellence is its own reward, but additional accolades also go a long way. Recently, Mitsubishi ranked third highest in the mass-market vehicle category of J.D. Power Customer Satisfaction Index. This year’s ranking sees Mitsubishi rise seven places from last year’s 10th place finish.
J.D. Power is the largest global marketing
information services company. Each year they do thousands of tests across the
spectrum of vehicles to determine their rankings. This year’s determinations
for Customer Satisfaction are from service customers, who own one- to five-year-old
vehicles. The categories evaluated were service initiation, vehicle pick-up,
service facility, service quality and service advisor.
Given the results of this prestigious evaluation, it is no surprise why Mitsubishi sales have been on the rise in the United States the past few years. For award-winning customer satisfaction, visit Bell Mitsubishi for your next car purchase.
The ins and outs of what goes into calculating your car insurance payment can be like rocket science. However, you can lower your car insurance payments in a few key ways, but not a lot of people can comb through an insurance policy and pick out all the miniscule ways in choosing the perfect policy. If you just follow these tips you will be on your way to reducing your current rate.
in a garage
Utilizing a garage or a covered parking
structure is an easy way to reduce your payment on a lot of plans.
Insurance companies keep a close eye on
vehicle safety ratings and know which safety features make a difference. Buying
a car with modern safety features like rear cameras, lane keeping systems, and
pedestrian alerts provide you a return in a lower bill.
Always drive a legally covered vehicle, but
if you fully own your car, then you may consider dropping or reducing your collision
coverage. Many plans include rental car insurance or roadside assistance
packages, which are often optional.
Stop by Bell Mitsubishi, and ask
our experts about other tips and tricks around your
Start thinking of fun ways to entertain the kids for spring
break this year. We have put together a list of spring break road trip ideas
near Rahway to help make your planning easier.
Long Beach Island, NJ
If you want a relatively short road trip, then head over to Long Beach Island. This beachside locale is just over one hour away from Rahway, and you don’t just have to hang out at the beach only. Check out local attractions like the Museum of NJ Maritime History, the Surflight Theatre, or the gorgeous views at Barnegat Light, the local light house.
Test your luck in Atlantic City, the Vegas of New Jersey. Head out for a night filled with fun or go for a stroll along the boardwalk. There is always something fun to do in this city, which is only an hour and 40 minutes away from Rahway.
With a slightly longer road trip, you can head to Hershey, Pennsylvania to enjoy the world of chocolate. Learn and watch as the famous Hershey’s chocolate is made, and enjoy Hershey’s-inspired drinks and food. This is the perfect getaway for those who love chocolate and want a fun weekend away from home.
Before you go on that spring break road trip — near or far — stop by Bell Mitsubishi for a service appointment to ready your vehicle for the adventure ahead.
Mitsubishi has a strong reputation for designing stunning concept cars, and its newest is no exception. During the Geneva Motor Show earlier this month, Mitsubishi introduced the Engelberg Tourer Concept — an adventure-focused, boldly-designed SUV.