Green Car Journal recently recognized the Mitsubishi Outlander PHEV as the 2020 Family Green Car of the Year™. The Outlander PHEV received this prestigious award during the 2019 San Antonio Auto & Truck Show.
“Winning Green Car Journal’s
first-ever Green Family Car of the Year award is a great honor and recognition
of Outlander PHEV’s potent combination of reliability, efficiency, and value,”
said Jim Sweeting, Sales
Manager, Central Region, Mitsubishi Motors North America, Inc.
Car Journal praised the Outlander PHEV
for its family-friendly features, impressive versatility and environmental
performance. The crossover also has advanced technologies and smooth handling
for an affordable price.
The Outlander PHEV nicely combines
the efficiency of a PHEV with the capability of an SUV. In addition, the crossover
offers the Super All-Wheel Control system for stability on different road
Along with being named the
2020 Family Green Car of the Year™, the Outlander PHEV also earned the 2020
Green Car Product of Excellence™ award. These two awards come after the
crossover received the 2019 Green SUV of the Year last year.
Visit us at Bell Mitsubishi to take the 2020 Mitsubishi Outlander PHEV out for a test drive and see for yourself what makes the crossover an award-winning model.
Mitsubishi has been focusing in on what it
calls “Small Batch” marketing strategy. Aimed at delivering a more customized,
specific brand experience for consumers, the Small Batch Drive Experience also
seeks to create an innovative way of reaching audiences. So what is it?
Mitsubishi is allying with BirdDog, a company that uses information gleaned from social media and “hyper-local geo-targeting technology” to build accurate buyer profiles. From there, Mitsubishi can use these details to identify and attract prospective customers. Then, the automaker can focus its efforts on drivers most likely to be interested in going for a test drive, and set up relevant events near them.
Usually, traditional customer ride-and-drive marketing
campaigns involve a lot of equipment and a large physical footprint, but the
partnership between BirdDog and Mitsubishi enables the duo to cater the buying
experience to buyers in particular regions and demographics. They will identify
places like shopping centers, restaurants, coffee shops, and other retail
locations to set up pop-up test-drive sites.
Ultimately, Mitsubishi hopes that Small Batch
marketing will empower them to reach customers in a way that’s never been
attempted before. Rather than trying to draw people to events, Mitsubishi
intends to bring the events to them so that they can engage with the brand on
their own terms, in their own environment.
This customer-focused approach to sales and marketing speaks to Mitsubishi’s passion for the people who drive their vehicles. For more examples of this ideal in practice, stop by Bell Mitsubishi today and have a chat with a member of our staff.
Whether you’re the kind of person who likes a
good scare or you’re looking for a more tame experience, Halloween is a perfect
opportunity to have fun in the fall. If you live in or around Rahway, New
Jersey, make sure to hit up these fun, family-friendly events.
Monster Mash Carnival
Every year, the City of Rahway puts on a
Halloween parade, complete with a carnival and costume contest. While the full
details of the 2019 event have yet to be released, last year’s seasonal treat
was held at Train Station Plaza, and various parties sprung up at several local
Taking place in nearby Cranford, the 12th
annual Scarecrow Stroll invites people of all ages to make their very own
unique scarecrow and place it in downtown Cranford. The entry deadline is
October 4th, and voting for which scarecrow is best is scheduled to take place
from October 16th through 31st.
Frazee House Harvest Festival
If you’re interested in something less focused
on the spooky side of the season, the local historic Frazee House hosts a
Harvest Festival every year. Your family will have a blast at the petting zoo,
pony rides, and bouncy house while jamming out to live music and indulging in
festival food from a variety of food trucks.
Halloween Hocus Pocus
Head to Westfield for this yearly event at the
Miller-Cory House Museum for a kid-friendly Halloween party on October 26th.
From a scavenger hunt to cupcake decorating to storytelling, this event for
young children (from the age of three until the graduate elementary school) is
an unmissable fiesta.
Here at Bell Mitsubishi, we want you and your family to enjoy Rahway’s many fall offerings in complete safety. Make an appointment with our service department to get your car ready for whatever adventures the season has in store for you.
For those looking for a fun fall event, consider the
ProgStock Music Festival, which is the only international progressive rock
festival in the American Northeast. Held from October 11 to 13 in Rahway, New
Jersey at the Union County Performing Arts Center, ProgStock is unmissable for
According to ProgStock’s official website, you’ll have a chance to see bands such as 3.2 (featuring Robert Berry), Brand X, SAGA, and Nektar. After each show, the groups will break for a fan meet and greet, giving you an opportunity to shake hands with your favorite prog rock artists. Special sets are scheduled every day of the festival, including one each night with Rachel Flowers and a special guest. There are also nighttime performances lasting until as late as 4:00 a.m. if you want to keep the party going after dark.
If you’re planning on attending this year, be sure to get
your tickets now. The UCPAC Theater will have single-day passes ($85 on Friday,
$115 on Saturday, and $125 for Sunday) as well as a special three-day price of
just $225. Tickets usually sell out quickly, so it’s smart to act fast.
ProgStock has also teamed up with Support With Coffee to
create a specialty coffee for the event. You can have it ground however you
like, and it’s an energizing and tasty way to support the festival.
Join us at Bell Mitsubishi as we congratulate ProgStock on their third year of celebrating international progressive rock artists and fans. Before you head to the festival, make sure your car isn’t due for any seasonal maintenance. If it is, let us help make sure your weekend of music is as safe as it is fun.
The Mitsubishi Eclipse Cross features safety technology in
the upper echelon of the automotive industry, and the brand recently took home
the award to prove it. The Eclipse earned a Top Safety Pick rating from the
Insurance Institute for Highway Safety (IIHS) in its 2019 tests. The IIHS is an
independent, non-profit organization that rates vehicle safety across the
industry, basing its findings on a variety of factors.
To earn a Top Safety Pick rating, vehicles must earn “Good” ratings on the driver-side small overlap front, moderate overlap front, side, roof strength, and head restraint tests, as well as an “Acceptable” or “Good” rating in the passenger-side small overlap front test. Mitsubishi notes that the Eclipse Cross scored “Good” in all six crash-test areas.
“We’re focused on engineering safety, quality and
reliability into every vehicle we build, which is reflected in the IIHS TOP
SAFETY PICK recognition for the Eclipse Cross,” said Mark Chaffin,
chief operating officer, Mitsubishi Motors North America. “Eclipse Cross
continues to impress customers with its distinctive and rugged design, advanced
connectivity features and available active safety equipment that current drivers
desire in the popular compact SUV segment.”
Safety features on the new Eclipse Cross include Brake
Assist, Daytime Running Lights, and Electronic Stability Control. Available
systems such as a Multi-View Camera System, Adaptive Cruise Control, Forward Collision
Mitigation, and Blind Spot Monitoring also add to the SUV’s award-winning suite
of safety technology.
You’ll enjoy the peace of mind offered by the Mitsubishi Eclipse Cross when you take one for a spin at Bell Mitsubishi.
Mitsubishi Motors North America was named the
fastest-growing Asian brand in America for the second year in a row, and it’s
easy to see why. At the TU-Automotive Detroit, the world’s largest automotive
technology conference, Mitsubishi received “Telematics OEM of the
Year” for their new Road Assist+ smartphone application.
Original equipment manufacturers (OEMs) that made notable
advancements in smart vehicle connection technology in the last year were
pitted against one another for the award, and Mitsubishi’s intelligent solution
left the competition in the dust.
Road Assist+ is the first completely hardware-free,
vehicle-independent smartphone software from an OEM that uses telematics to
show owners how they could save money by changing their driving habits. The App
is capable of calculating these figures by taking advantage of usage-based
The system analyzes driving behavior by evaluating UBIs and delivers
user-specific tips on how to avoid negative driving patterns like speeding,
abrupt braking, or rapid acceleration. The ultimate goal is to increase the
overall safety of everybody on the road and to help drivers of Mitsubishi
vehicles lower their insurance rates.
As its name would suggest, Road Assist+ provides users with
24-hour emergency roadside assistance. The award-winning application is
available for download on the Google Play Store as well as the Apple App Store.
For a taste of Mitsubishi’s hardware innovations, swing by Bell Mitsubishi and take one for a test drive.
Starting in 1992, Mitsubishi produced a dynamic sports sedan
called the Lancer Evolution, but the popular model was discontinued in 2017
when the automaker decided to focus their business on SUVs, hybrids, and
electric vehicles rather than sports. But plans may be changing.
Information from Japan-based sources has revealed that
Mitsubishi may be resurrecting the Lancer Evolution in the near future. The most
recent iteration of the sedan was called the Lancer Evolution X, so for the
time being, the rumored comeback car is known by the name Lancer Evolution XI.
If the Lancer does return to production, its design will
likely build on Renault-Nissan-Mitsubishi’s MF-C/D F4 platform. The sport
sedan’s previous renditions featured 2.0L turbo engines capable of producing up
to 303 horsepower, so it stands to reason that the Evolution XI will have
similar power, especially since the comparable Renault Megane RS houses similar
hardware. The new model will also offer both manual and automatic transmissions
as well as standard All-Wheel Drive.
Despite having been discontinued, the Lancer remains a popular choice for drivers in China. Its continued presence in Asian markets may be a contributing factor in Mitsubishi’s planned resurrection of the sport sedan.
Speculation names Osamu Masuko, chairman and former CEO of
Mitsubishi, as a supporter of the vehicle’s return. Currently there’s little to
go on other than speculation, but experts seem confident that reviving the
performance-focused segment of the Mitsubishi lineup would be a smart move for
the automaker. For the time being, all we can do is wait and see.
In the meantime, get up to speed with all of the currently available Mitsubishi vehicles at Bell Mitsubishi.
Looking for fun ways to finish off the summer?
Check out a few of these one-of-a-kind August events around our hometown of
Rahway, New Jersey. And, if you need a way to get there, check us out at Bell
Mitsubishi first, and we’ll help you get behind the wheel of a brand-new
Outlander, Eclipse Cross, or Mirage.
Bop up to Newark for some boppin’ to live
Caribbean music on Saturday, Aug. 17. One Love features all the best sounds
from the Islands, like Reggae, Soca, and Calypso, plus R&B and hip-hop
variations. One Love is a family-friendly event, with bounce-houses, snow
cones, rides, and more for the kiddos.
Every Wednesday and Thursday night is Family
Night at the Turtle Back Zoo in West Orange. The zoo stays open until 8 p.m. to
accommodate the schedules of working parents. Bring your kids for a relaxing
evening at the zoo. Wednesday nights are also “Zoo-vies” night; August Zoo-Vies
include Spiderman: Into the Spider-Verse
on Aug. 7, Beethoven on Aug. 14, Dumbo on Aug. 21, and Jumanji: Welcome to the Jungle on Aug.
28. Zoo-vies are free and start at 8 p.m.
Love comic books and nerd-culture? Be sure to
check out RAH-CON on Aug. 10. You’ll be able to buy, sell, and trade new and
old comic books, cards, toys, posters, movies, and more. There will also be
guest artists and writers, plus a variety of food vendors for your snacking
Got any other recommendations on August events
near Rahway? Share them in the comments!
With its star on the rise across the United
States, Mitsubishi has steadily been introducing new models to the market with
no plans to slow down. The automaker could come up with entirely new titles for
these new cars, but there is also the chance it could reach back into the
record book to reinstate some well-loved defunct nameplates.
So, what will the names of upcoming Mitsubishi models be? Here are a few possibilities:
Originally released in 1973, the Mitsubishi
Lancer was retired in 2017. The Lancer was responsible for many fond
on-the-road memories for countless American drivers, so there’s a good chance
we see that name gracing a Mitsubishi model in the future.
The Mistubishi Starion was a sporty tourer
sold in the ’80s and early ’90s. It’s possible Mitsubishi will play on people’s
nostalgia and love of the Neon Decade by reintroducing the Starion nameplate.
With whispers of a new Mitsubishi pickup
making their way through the industry rumor mill, there’s a high probability
that any new truck Mitsubishi puts out will again bear the strong name of
“Raider,” which was a pickup model sold by Mitsubishi in the U.S. from 2005 to
Want to learn more about Mitsubishi’s current lineup? Stop by Bell Mitsubishi to test drive the Outlander, Eclipse Cross, or Mirage.
The Mitsubishi brand is always looking to the future. The
compact Mitsubishi Outlander Sport will be one of the first models to wear the
brand’s new design language. The design for the 2020 Outlander Sport features a
bold new grille, a flatter hood, and new headlights.
Updates continue inside with improvements in the materials
throughout the cabin. These include better seat upholstery, new climate control
knobs that are easier to grip, a black headliner, and a new 8-inch touchscreen
Nate Berg, director of product planning for Mitsubishi Motors North America, said to CNET, “Design will be a key strategic thing moving forward for Mitsubishi Motors. We will continue to focus on refining our design.”
Many of the new design features we see in the Outlander
Sport debuted in the Engelberg Tourer concept we saw at earlier car shows. This
design language gives the Mitsubishi brand a more rugged persona.
Under the hood, the Outlander Sport remains the same with a
standard 2.0-liter four-cylinder engine with 148 horsepower and 145 lb-ft of
torque. Buyers will also be able to choose from a variety of available active
safety features, including automatic high beams, blind-spot monitoring, and
automatic emergency braking.
While we anticipate its release, test-drive the 2019 Mitsubishi Outlander Sport in Rahway, NJ, at Bell Mitsubishi.