Bell Mitsubishi Blog

1500 Route 1 S Rahway, NJ 07065

Tag: Technology

Four Great Things about the Mitsubishi Outlander PHEV

For a long time, hybrid technology has been relegated to small hatchbacks and sedans. However, the industry is starting to adapt and add these features to larger, more attractive models, for example the 2018 Mitsubishi Outlander PHEV. If you don’t know much about it, here are a few great things about the Mitsubishi Outlander PHEV.

New Option for Buyers

Before the Outlander PHEV, if you wanted a hybrid crossover, you would need to spend a small fortune and buy a luxury brand.

Driving Range

The Outlander PHEV is more than just a hybrid. It is a plug-in hybrid and can drive using electric power alone. When fully charged with a full tank of gas, it offers an estimated electric range of 22 miles and a total range of 310 miles.

B-Mode Driving

The Outlander PHEV is equipped with paddle shifters that work with a battery regeneration system. The driver can select the resistance level between 0 and 5, with 5 being the strongest. With the highest resistance, the paddle shifters alone can almost bring the vehicle to a complete stop.

Cargo Space

If you need more cargo space than what a hatchback can offer, the Outlander PHEV comes with 30.4 cubic feet behind the second row. Fold down the rear seats to take advantage of 62.8 cubic feet of volume.

 

Experience the 2018 Outlander PHEV for yourself when you stop by Bell Mitsubishi for a test drive.

New Mitsubishi Marketing Campaign Features Rapper Harry Mack

One of Mitsubishi’s latest vehicles — the Eclipse Cross — is getting a fun and contemporary marketing campaign. The 2018 Mitsubishi Eclipse Cross was designed to be sporty, sleek, and appealing to a young demographic, and Mitsubishi extended this feeling to the vehicle’s video ads. Called the “Harry Mack Freestyle Test Drives,” the new marketing campaign features rapper Harry Mack as he delivers information about the Eclipse Cross by freestyling.

When asked about the collaboration, Harry Mack commented, “The idea of applying my freestyle skills to the test-drive concept appealed to me right away,” citing that he felt the campaign challenged him creatively.

In addition to appealing to a younger demographic and taking advantage of the Eclipse Cross’s fun reputation, Mitsubishi believes that Harry Mack’s freestyle rapping will be catchy enough to stick in television viewers’ heads — which will, in turn, keep them thinking about the Mitsubishi Eclipse Cross.

The ad campaign featuring rapper Harry Mack happens to coincide with Mitsubishi’s Summer Season Pass Sales Event, which offers potential customers incentives when they purchase the Mitsubishi vehicle that best suits their lifestyle and needs. The deal includes Mitsubishi’s award-winning crossover lineup, such as the Outlander, Outlander Sport, and the all-new Mitsubishi Eclipse Cross featured in the marketing campaign.

Stop by Bell Mitsubishi today to test-drive the 2018 Eclipse Cross and see for yourself what Harry Mack is rapping about.