Bell Mitsubishi Blog

1500 Route 1 S Rahway, NJ 07065

Author: Neil Hutkin (page 1 of 13)

Listen to These Audiobooks on Your Ride to Work

Spending time driving to and from work each week can sometimes be stressful. However, commutes are also a great opportunity to learn something new or enjoy a good story. On your next commute, listen to these audiobooks to have a more enjoyable ride.

“Will Grayson, Will Grayson”

John Green and David Levithan are both the authors of this young adult novel and the narrators of the audiobook. The novel covers the lives of two characters with the same name and contains fantastic prose that can captivate you on your drives.

“The Night Circus”

“The Night Circus” by Erin Morgenstern is a fascinating novel that focuses on a magical circus and the interesting characters connected to the circus. The audiobook is narrated by Jim Dale, who also read the audiobooks for the “Harry Potter” series.

“One More Thing: Stories and Other Stories”

B.J. Novak, most known for his character in “The Office,” wrote hilarious short stories that can keep you in high spirits on your commutes. He narrates the audiobook and also has guest narrators, including Katie Perry and Mindy Kaling.

We at Bell Mitsubishi hope you are able to take full advantage of your commutes and listen to these audiobooks. If you’re looking for a new vehicle to get you to work, stop by our dealership to check out our Mitsubishi vehicles.

NHTSA Presents New Eclipse Cross With 5-Star Overall Safety Rating

The 2020 Mitsubishi Eclipse Cross is a great family vehicle, offering plenty of space, comfort and safety features. It’s unsurprising then that the Eclipse Cross recently earned a 5-Star Overall Safety Rating from the National Highway Traffic Safety Administration, demonstrating the compact SUV’s ability to provide you with added protection and confidence on the road.

The 2020 Eclipse Cross has a number of driver assistance technologies come standard on the SE and SEL trims, including Automatic High Beam, Lane Departure Warning and Forward Collision Mitigation. Plus, technologies, like Active Yaw Control, help you stay in control on drives.

“The safety of our customers on the road is of the utmost importance to us, and receiving a 5-Star rating from NHTSA validates our engineers’ efforts to design the highest level of quality and safety into every vehicle we build,” said Cason Grover, director, product planning, MMNA.

The 2020 Eclipse Cross also comes with numerous warranties to help you have peace of mind on drives. The model is backed by a 7-year/100,000-mile Anti-Corrosion/Perforation Limited Warranty, a 5-year/60,000-mile fully transferable New Vehicle Limited Warranty and a 10-year/100,000-mile Powertrain Limited Warranty.

You can learn more about the safety systems and family-friendly features that come standard in the 2020 Mitsubishi Eclipse Cross when you take a test drive at Bell Mitsubishi.

How to Act When Your Vehicle Slides on Ice

Driving during the winter can be dangerous for a range of reasons, from poor visibility to low temperatures. However, one of the biggest hazards is driving on ice. If you venture onto a slick road and your vehicle slides on ice, it’s important that you keep these tips in mind on how to act.

First and foremost, avoid slamming on the brakes if you start to slide. Although this might be your first instinct, it can make the situation significantly worse. Instead of braking, simply remove your foot from the accelerator.

Another knee-jerk response may be to quickly turn the wheel. However, doing so can lead to overcorrecting and losing control of your vehicle, so it’s wise to be gentle with your steering.

You should also pay attention to how your vehicle is sliding. If your back wheels are the ones that are sliding, you should turn the wheel in the direction you’re sliding, while staying off the gas pedal. If the front wheels are sliding, you should lift your foot off the gas pedal and let the vehicle slow down. You should then regain control, but if you don’t, attempt to slightly press the brake pedal.

We at Bell Mitsubishi hope you stay safe when driving this winter. To prepare for snowstorms and slick roads, head into our service department for seasonal maintenance.

Mitsubishi Outlander PHEV Is 2020 Family Green Car of the Year™

Green Car Journal recently recognized the Mitsubishi Outlander PHEV as the 2020 Family Green Car of the Year™. The Outlander PHEV received this prestigious award during the 2019 San Antonio Auto & Truck Show.

“Winning Green Car Journal’s first-ever Green Family Car of the Year award is a great honor and recognition of Outlander PHEV’s potent combination of reliability, efficiency, and value,”

said Jim Sweeting, Sales Manager, Central Region, Mitsubishi Motors North America, Inc.

Green Car Journal praised the Outlander PHEV for its family-friendly features, impressive versatility and environmental performance. The crossover also has advanced technologies and smooth handling for an affordable price.

The Outlander PHEV nicely combines the efficiency of a PHEV with the capability of an SUV. In addition, the crossover offers the Super All-Wheel Control system for stability on different road conditions.

Along with being named the 2020 Family Green Car of the Year™, the Outlander PHEV also earned the 2020 Green Car Product of Excellence™ award. These two awards come after the crossover received the 2019 Green SUV of the Year last year.

Visit us at Bell Mitsubishi to take the 2020 Mitsubishi Outlander PHEV out for a test drive and see for yourself what makes the crossover an award-winning model.

Family-Friendly Winter Activities in New Jersey

No matter the time of year, there’s lots for you and your loved ones to do in New Jersey. When you want to venture outdoors this winter, try out these family-friendly winter activities.  

Learn a new sport

You and your family can make the most of snowy weather by taking on a winter sport. If you want to learn to ski, you can head to Campgaw Mountain for lessons. If you’re a more experienced skier, you can visit the popular Mountain Creek. Ice skating is another fun activity that you enjoy at different locations.

Visit a museum

One of the best ways to escape the cold is to spend the day exploring a museum. The Garden State Discovery Museum has lots of interactive exhibits where your children can learn about science. The Morris Museum is a great option for music lovers and features an extensive collection of mechanical musical instruments.   

Enjoy indoor activities

Your family can have fun participating in indoor activities, like bowling, no matter the time of year. You can also jump around at an indoor trampoline park or play games at an arcade.

We at Bell Mitsubishi hope you and your family have a fun-filled winter in New Jersey. Be sure to visit our service department for routine maintenance throughout the season.

Mitsubishi Motors Expands “Small Batch” Marketing Strategy

Mitsubishi has been focusing in on what it calls “Small Batch” marketing strategy. Aimed at delivering a more customized, specific brand experience for consumers, the Small Batch Drive Experience also seeks to create an innovative way of reaching audiences. So what is it?

Mitsubishi is allying with BirdDog, a company that uses information gleaned from social media and “hyper-local geo-targeting technology” to build accurate buyer profiles. From there, Mitsubishi can use these details to identify and attract prospective customers. Then, the automaker can focus its efforts on drivers most likely to be interested in going for a test drive, and set up relevant events near them.

Usually, traditional customer ride-and-drive marketing campaigns involve a lot of equipment and a large physical footprint, but the partnership between BirdDog and Mitsubishi enables the duo to cater the buying experience to buyers in particular regions and demographics. They will identify places like shopping centers, restaurants, coffee shops, and other retail locations to set up pop-up test-drive sites.

Ultimately, Mitsubishi hopes that Small Batch marketing will empower them to reach customers in a way that’s never been attempted before. Rather than trying to draw people to events, Mitsubishi intends to bring the events to them so that they can engage with the brand on their own terms, in their own environment.

This customer-focused approach to sales and marketing speaks to Mitsubishi’s passion for the people who drive their vehicles. For more examples of this ideal in practice, stop by Bell Mitsubishi today and have a chat with a member of our staff.

Local 2019 Halloween Events Near Rahway

Whether you’re the kind of person who likes a good scare or you’re looking for a more tame experience, Halloween is a perfect opportunity to have fun in the fall. If you live in or around Rahway, New Jersey, make sure to hit up these fun, family-friendly events.

2019 Monster Mash Carnival

Every year, the City of Rahway puts on a Halloween parade, complete with a carnival and costume contest. While the full details of the 2019 event have yet to be released, last year’s seasonal treat was held at Train Station Plaza, and various parties sprung up at several local restaurants.

Scarecrow Stroll

Taking place in nearby Cranford, the 12th annual Scarecrow Stroll invites people of all ages to make their very own unique scarecrow and place it in downtown Cranford. The entry deadline is October 4th, and voting for which scarecrow is best is scheduled to take place from October 16th through 31st.

Frazee House Harvest Festival

If you’re interested in something less focused on the spooky side of the season, the local historic Frazee House hosts a Harvest Festival every year. Your family will have a blast at the petting zoo, pony rides, and bouncy house while jamming out to live music and indulging in festival food from a variety of food trucks.

Halloween Hocus Pocus

Head to Westfield for this yearly event at the Miller-Cory House Museum for a kid-friendly Halloween party on October 26th. From a scavenger hunt to cupcake decorating to storytelling, this event for young children (from the age of three until the graduate elementary school) is an unmissable fiesta.

Here at Bell Mitsubishi, we want you and your family to enjoy Rahway’s many fall offerings in complete safety. Make an appointment with our service department to get your car ready for whatever adventures the season has in store for you.

Visit the ProgStock Music Festival this October

For those looking for a fun fall event, consider the ProgStock Music Festival, which is the only international progressive rock festival in the American Northeast. Held from October 11 to 13 in Rahway, New Jersey at the Union County Performing Arts Center, ProgStock is unmissable for music fans.

According to ProgStock’s official website, you’ll have a chance to see bands such as 3.2 (featuring Robert Berry), Brand X, SAGA, and Nektar. After each show, the groups will break for a fan meet and greet, giving you an opportunity to shake hands with your favorite prog rock artists. Special sets are scheduled every day of the festival, including one each night with Rachel Flowers and a special guest. There are also nighttime performances lasting until as late as 4:00 a.m. if you want to keep the party going after dark.

If you’re planning on attending this year, be sure to get your tickets now. The UCPAC Theater will have single-day passes ($85 on Friday, $115 on Saturday, and $125 for Sunday) as well as a special three-day price of just $225. Tickets usually sell out quickly, so it’s smart to act fast.

ProgStock has also teamed up with Support With Coffee to create a specialty coffee for the event. You can have it ground however you like, and it’s an energizing and tasty way to support the festival.

Join us at Bell Mitsubishi as we congratulate ProgStock on their third year of celebrating international progressive rock artists and fans. Before you head to the festival, make sure your car isn’t due for any seasonal maintenance. If it is, let us help make sure your weekend of music is as safe as it is fun.

Mitsubishi Eclipse Cross Safety: An IIHS Top Safety Pick

The Mitsubishi Eclipse Cross features safety technology in the upper echelon of the automotive industry, and the brand recently took home the award to prove it. The Eclipse earned a Top Safety Pick rating from the Insurance Institute for Highway Safety (IIHS) in its 2019 tests. The IIHS is an independent, non-profit organization that rates vehicle safety across the industry, basing its findings on a variety of factors.

To earn a Top Safety Pick rating, vehicles must earn “Good” ratings on the driver-side small overlap front, moderate overlap front, side, roof strength, and head restraint tests, as well as an “Acceptable” or “Good” rating in the passenger-side small overlap front test. Mitsubishi notes that the Eclipse Cross scored “Good” in all six crash-test areas.

“We’re focused on engineering safety, quality and reliability into every vehicle we build, which is reflected in the IIHS TOP SAFETY PICK recognition for the Eclipse Cross,” said Mark Chaffin, chief operating officer, Mitsubishi Motors North America. “Eclipse Cross continues to impress customers with its distinctive and rugged design, advanced connectivity features and available active safety equipment that current drivers desire in the popular compact SUV segment.”

Safety features on the new Eclipse Cross include Brake Assist, Daytime Running Lights, and Electronic Stability Control. Available systems such as a Multi-View Camera System, Adaptive Cruise Control, Forward Collision Mitigation, and Blind Spot Monitoring also add to the SUV’s award-winning suite of safety technology.

You’ll enjoy the peace of mind offered by the Mitsubishi Eclipse Cross when you take one for a spin at Bell Mitsubishi.

Mitsubishi Named OEM of the Year for Innovative App

Mitsubishi Motors North America was named the fastest-growing Asian brand in America for the second year in a row, and it’s easy to see why. At the TU-Automotive Detroit, the world’s largest automotive technology conference, Mitsubishi received “Telematics OEM of the Year” for their new Road Assist+ smartphone application.

Original equipment manufacturers (OEMs) that made notable advancements in smart vehicle connection technology in the last year were pitted against one another for the award, and Mitsubishi’s intelligent solution left the competition in the dust.

Road Assist+ is the first completely hardware-free, vehicle-independent smartphone software from an OEM that uses telematics to show owners how they could save money by changing their driving habits. The App is capable of calculating these figures by taking advantage of usage-based insurances (UBIs).

The system analyzes driving behavior by evaluating UBIs and delivers user-specific tips on how to avoid negative driving patterns like speeding, abrupt braking, or rapid acceleration. The ultimate goal is to increase the overall safety of everybody on the road and to help drivers of Mitsubishi vehicles lower their insurance rates.

As its name would suggest, Road Assist+ provides users with 24-hour emergency roadside assistance. The award-winning application is available for download on the Google Play Store as well as the Apple App Store.

For a taste of Mitsubishi’s hardware innovations, swing by Bell Mitsubishi and take one for a test drive.

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